Let’s see how Matisse 167 achieved above-industry engagement, increased web traffic, and impactful results.
Gelotti, a beloved local brand of homemade ice cream, was looking to increase its digital presence and engage with its audience. Despite its popularity offline, Gelotti wanted to strengthen its digital presence and connect more effectively with its online audience. The goal was to increase visibility across social media platforms and local search for engagement and customer loyalty. To achieve this, they partnered with ABMG to plan a targeted digital strategy to boost their brand presence online.
ABMG developed a customized approach to Gelotti’s digital strategy. It was focused on storytelling, audience engagement, and consistent optimization. Here’s how we transformed their online presence:
Conducted a comprehensive review of Gelotti’s Instagram and TikTok accounts to identify content, engagement, and reach gaps.
Designed a storytelling-focused content calendar personalized to Gelotti’s brand. It focused on visually engaging posts that resonated with their audience.
Enhanced Gelotti’s GMB profile with accurate information, keyword-rich descriptions, and strategic updates to boost local visibility.
Implemented interactive posts, contests, and Q&A sessions to bond a stronger connection with followers.
Incorporated local keywords and backlinks to strengthen Gelotti’s position in local search results.
Partnered with local influencers to amplify Gelotti’s reach and attract new followers.
Tracked key metrics across platforms, using data insights to refine content and engagement strategies.
Provided regular performance updates, showcasing progress and offering actionable insights for sustained growth.
Laying the Foundation
We began by auditing Gelotti’s social media accounts and GMB profile to identify underperforming areas. Using these insights, we developed a strategic content plan that aligned with their brand identity. Then, we incorporate visual storytelling and consistent posting to create a unified digital presence.
Next, we launched interactive campaigns on Instagram and TikTok using engaging visuals and storytelling techniques. High-performing posts were paired with trending hashtags and targeted captions. It resulted in significant surges in profile views, video interactions, and follower growth.
Driving Engagement
Sustaining Growth
Finally, we focused on sustaining Gelotti’s growth by refining local SEO efforts and continuously monitoring performance. Optimized GMB profiles and regular updates ensured that Gelotti maintained high visibility in local searches. Our social media campaigns drove traffic to their store and website.
ABMG’s innovative strategies delivered exceptional results for Gelotti. It settled new benchmarks for digital growth and engagement. The company has seen growth by many folds from the previous views and interactions.
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