Loading...
Loading...
Spending $5K+ a month and can't tell what's working?
Paid advertising is the engine that creates predictable, scalable pipeline. We build campaigns across Google, Meta, LinkedIn, programmatic, and emerging AI platforms as they open to advertisers — all optimized for revenue, not clicks, not impressions, not vanity metrics. Every dollar is tracked from ad click to closed deal.
“We're spending more and getting less. I don't know how that makes sense.”
— Business owner spending $20K/month on Google Ads
You've run ads before. Maybe you ran them yourself, maybe you hired an agency, maybe you tried both. The first few months felt promising — some clicks, some leads, some activity on the dashboard. Then the returns started shrinking. You increased the budget and got less back. The agency said they needed more time, more creative, more spend. The numbers in the report looked fine but the phone wasn't ringing any differently.
Here's what probably happened: your ads were optimized for the wrong things. Clicks instead of conversions. Impressions instead of qualified leads. Traffic to your homepage instead of a page designed to capture that specific buyer at that specific moment. The platform was working — your infrastructure around it wasn't.
One business owner told us he could put his $20K monthly ad spend in a high-yield savings account and earn more than his PPC was generating. He wasn't wrong — his agency was measuring clicks while his revenue went backward.
The uncomfortable truth about paid advertising is that the platform isn't the problem. Google works. Meta works. The gap is almost always in what happens between the click and the conversion: landing pages that don't convert, tracking that doesn't attribute, and campaigns that aren't segmented by buyer intent. Fix those three things and the same budget produces dramatically different results.
Full-funnel campaign strategy across Google, Meta, LinkedIn
Creative production — ad copy, images, video, landing pages
Audience research and targeting architecture
Conversion tracking and attribution setup
Weekly optimization and bid management
Monthly performance reporting tied to revenue
Emerging platform readiness — AI advertising (ChatGPT, SearchGPT) as platforms open to mid-market advertisers
We don't start with ad spend. We start with infrastructure. The first 2-3 weeks are conversion tracking setup, landing page builds, audience research, and competitive analysis — before a single dollar goes to a platform. This is the part most agencies skip because it doesn't generate impressions they can put on a report.
Custom landing pages for each campaign segment. Call tracking with source attribution. Conversion tracking that follows the lead from ad click to closed deal. Negative keyword lists built from competitive analysis. We launch deliberately conservative — establishing baselines, not burning budget.
Now we have data — not vanity metrics, but which ads produce which leads and which leads become revenue. We cut what doesn't work, scale what does, and build retargeting audiences from your best converters. The algorithm starts learning who your real buyer is.
This is where it gets interesting. Retargeting audiences grow, creative gets refined from performance data, and each month's work builds on the last. One roofing client went from $1,448 per lead to $52 — same platform, same market — because the infrastructure was right and the data compounded.
A roofing contractor came to us spending over $1,400 per lead on Google Ads. After auditing the campaigns, we found zero conversion tracking, broad match keywords burning through budget, and every click landing on the homepage instead of a dedicated landing page. Same market, same budget — we restructured the campaigns, built industry-segmented landing pages, and installed full attribution tracking.
30 days later: cost per lead dropped from $1,448 to $52. Same platform. Same budget. Different infrastructure.
Across our client portfolio, the average return on ad spend is 3-8X — meaning every dollar spent on advertising generates three to eight dollars in attributed revenue. That's not a projection. It's a tracked number, auditable to the campaign level. The clients who stay longest (85% retention rate) are the ones who see these numbers on their monthly reports — not impressions, not clicks, but dollars in and dollars out.
3-8X average return on ad spend across client portfolio
Predictable monthly lead flow replacing feast-or-famine cycles
Full attribution from ad click to closed revenue
Compounding performance as audiences and creative mature
Reviews
Real growth stories from businesses using this service.
These services compound when paired together.
See how we apply paid advertising for specific industries.
Ad spend depends on your industry, competition, and goals. Most of our clients invest $3K-$15K/month in ad spend on top of management fees. We'll recommend a budget during strategy that balances reach with realistic ROI expectations — we won't tell you to spend more than makes sense.
Paid campaigns generate leads within 2-4 weeks of launch. The first 30 days establish baselines, months 2-3 optimize for performance, and by month 3-4 campaigns hit their stride as retargeting audiences compound. Expect meaningful pipeline by week 3-4.
Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), LinkedIn, and programmatic where appropriate. We're also tracking AI advertising platforms — ChatGPT launched ads in February 2026, and as these platforms open self-serve access, we'll be among the first agencies running campaigns there for clients. We recommend platforms based on where your buyers actually are — not where we prefer to work. Most B2B clients see the best ROI from Google + LinkedIn. B2C typically Google + Meta.
Because spending money isn't the same as investing it. When we audit failed PPC campaigns, we almost always find the same three problems: no conversion tracking (so nobody knows what's actually working), broad targeting (money spread thin across irrelevant audiences), and the homepage as the landing page (instead of conversion-optimized pages built for each campaign). We fix the infrastructure first, then scale the spend. That's why a client paying $1,448 per lead got that down to $52 — same platform, different execution.
That's the whole point. Every campaign ties back to a specific cost per lead, cost per acquisition, and revenue attributed. If you've ever gotten a report that shows impressions and clicks but can't tell you which dollars produced which deals — that's the gap we close on day one.
How does your marketing stack up?
Take the 2-Minute Growth ScoreThe second best time is now.
Every month without a clear strategy is another month of revenue walking out the door. Apply in 2 minutes — our team reviews every application within 48 hours.
6-month minimum engagement · Month-to-month after that · Select clients only