Let’s see how Matisse 167 achieved above-industry engagement, increased web traffic, and impactful results.
Matisse 167 is a premier luxury dining destination renowned for its exquisite dining destination. As a growing brand in the competitive restaurant industry, Matisse 167 wanted to amplify its presence on Instagram. Their primary goal was to create a compelling online presence that reflected their upscale brand and translated audience interest into actionable results, such as profile visits and reservation link clicks. They partnered with ABMG for a data-driven social media strategy to achieve this.
ABMG developed and executed a personalized strategy designed to maximize organic growth, boost engagement, and drive reservations. Here’s how we did it:h
Analyzed Matisse 167’s Instagram profile to identify gaps in content, posting frequency, and engagement performance.
Developed a robust content calendar focused on visually appealing posts and reels highlighting the restaurant’s luxury appeal and dining experience.
Introduced interactive elements like polls, Q&A sessions, and audience-driven hashtags for meaningful interactions.
Monitored which content types resonated most with the audience and adapted strategies for improved reach and engagement.
Launched organic follower growth initiatives, including collaborations with local influencers and shout-outs to attract new audiences.
Optimized posts with clear calls-to-action to encourage profile visits and clicks to the reservation link.
Streamlined the customer journey from Instagram posts to reservation links for a seamless transition.
Provided detailed reporting and actionable insights to ensure continued optimization of efforts.
Foundation Building
In the first phase, we focused on understanding Matisse 167’s current Instagram presence. This included a comprehensive audit of their profile, content, and audience behavior. Based on these insights, we developed a content plan highlighting their brand’s unique luxury dining appeal.
This phase was dedicated to implementing the content strategy. Consistently, high-quality posts and reels showcased the restaurant’s offerings in visually compelling ways. Interactive elements such as polls and Q&A sessions engaged the audience and encouraged participation, resulting in increased profile visits and web clicks.
Content Execution and Engagement
Driving Reservations and Sustained Growth
In the final phase, the focus shifted to translating engagement into reservations. Posts were optimized with strong calls to action, driving traffic to the reservation link. Continuous performance monitoring allowed us to refine strategies for sustainable growth and a steady stream of new customers.
ABMG’s comprehensive local SEO strategy delivered remarkable improvements. It turned low-ranking heatmaps into green-dominant success stories. The results highlight how strategic GMB optimization can transform a business’s local presence.
Increased Instagram Followers
More Website Leads
Above Industry Average Engagement
Organic Clicks
Organic Social
Let’s see how Matisse 167 achieved above-industry engagement, increased web traffic, and impactful results.
Organic Social
Learn how Gelotti expanded local visibility with our digital marketing strategies by achieving record-breaking Instagram profile views.
Paid Advertising
How ABMG revolutionized Google My Business profiles with powerful heatmap-driven strategies.
Marketing Services
A social media success story covering how we enabled BMW of Freehold to achieve remarkable growth and over 9 million organic impressions.
Media Services
Discover how AB Marketing increased impressions and engagement of BMW Sterling across all social platforms.
© All rights reserved. AB Marketing Group 2025
