2022 Social Media Statistics You Should Know
There’s no denying that social media is constantly evolving. With various changes occurring every year, comprehending the role that social media is currently playing in the digital marketing industry is the first step to successful marketing efforts. Research referenced in this article was conducted by Global WebIndex and can be found in their Digital 2022: Global Overview Report.* There are currently 4.62 billion active social media users. Currently, there are approximately 4.62 billion social media
10 Essential Instagram Metrics to Track in 2022
With approximately 1 billion monthly users, Instagram is a powerful platform for marketers across the world. It presents endless opportunities for brands to reach huge audiences and potential customers if leveraged correctly with a successful Instagram marketing strategy. So, how do you know if your Instagram marketing strategy is effective? Instagram insights are tools that allow creators to analyze the performance of their marketing efforts and gain a better understanding of their audience. Measuring your