Sales Development Representative:

Role Duties and Responsibilities Include:

  • Lead Generation: SDRs are responsible for identifying and sourcing potential sales opportunities. This may involve researching and targeting prospects using various tools and databases, social media, networking, and cold calling.

  • Qualification of Leads: Once leads are generated, SDRs assess them to ensure they meet specific criteria before passing them onto the sales team. This process involves engaging with prospects to understand their business needs, budget, decision-making process, and timeline.

  • Outreach and Follow-up: SDRs reach out to potential clients through cold calls, emails, and social media to initiate conversations. They are skilled at crafting personalized messages that resonate with prospects and are persistent in following up to keep leads engaged.

  • Scheduling Meetings: After successfully engaging with a prospect and qualifying them as a potential lead, SDRs schedule meetings or demos for the sales team. This involves coordinating with both the prospect and the salesperson to find a suitable time.

  • CRM Management: SDRs often use Customer Relationship Management (CRM) tools to track their interactions with prospects, update lead information, and manage their pipeline. Keeping accurate and up-to-date records in the CRM is crucial for effective follow-up and for providing the sales team with detailed lead information.

  • Market Research and Insight: Part of an SDR’s role involves staying informed about industry trends, market conditions, and competitor activities. This knowledge helps them to better understand their prospects’ challenges and tailor their outreach accordingly.

  • Collaboration with Sales and Marketing Teams: SDRs work closely with both sales and marketing departments to refine lead generation strategies, share feedback from prospects, and develop targeted outreach campaigns. This collaboration ensures that the messaging is consistent and that the leads generated are of high quality.

  • Achieving Targets and Goals: SDRs are usually set specific targets regarding the number of calls made, emails sent, and meetings scheduled. Achieving or exceeding these targets is a key responsibility and is often linked to their performance evaluation.

  • Continuous Learning and Development: Given the fast-paced and competitive nature of sales, SDRs are expected to continually hone their skills, whether through formal training, attending workshops, or learning from feedback and experiences.

Qualities and Requirements:

  • Must be an effective communicator, and exercise strong listening and comprehension skills
  • Must have strong time management skills, we highly value punctuality
  • Must have strong organizational skills to handle multiple moving parts and tasks within the company and it’s departments
  • Must be comfortable with a fast paced environment
  • Demonstrate and Align with ABMG Core Values
    • Provide an exceptional client experience – Always go the extra mile
    • Commit to continuous improvement – Good isn’t good enough
    • Take initiative – Create solutions
    • Lead by example – Always be accountable
    • Be an effective communicator – Listening goes a long way
    • Love what you do – Attitude matters

Job Benefits, Compensation, and Further Details:

  • Competitive compensation and opportunities to grow. 
  • Additional benefits offered include: Paid Time Off, Health Insurance
  • Opportunity to grow within the company, we almost exclusively only promote from within our ranks. 
  • Hybrid Work Environment 
  • Work with a creative and collaborative team