Let’s see how Matisse 167 achieved above-industry engagement, increased web traffic, and impactful results.
BMW Sterling is a renowned dealership that offers exceptional service to luxury automobile enthusiasts. It sought to improve its digital presence and connect more meaningfully with its audience. Using social media for community engagement and brand storytelling, BMW Sterling aimed to solidify its position as a competitive luxury automotive market leader.
We designed a multi-faceted strategy for BMW Sterling’s digital growth. Each step of our process was carefully taken to address the challenges unique to their brand. Here’s a breakdown of how we brought this strategy to life:
We conducted a comprehensive audit of BMW Sterling’s social accounts to identify content gaps and areas for improvement.
Our team devised a comprehensive content calendar that combined promotional posts, user-generated content, and community-focused updates.
Designed and launched precision-targeted ad campaigns to reach key audiences and maximize engagement and conversions.
We produced professional videos and photos that highlighted BMW models’ luxury appeal and performance.
Encouraged customers to share their experiences by creating authentic and relatable posts for local audiences.
Monitored social channels daily to respond promptly to interactions to foster a personal connection with followers.
Customized our Instagram, TikTok reels, and LinkedIn approach to maximize reach.
Tracked and analyzed performance metrics to refine the strategy for continued growth and ROI.
Foundation Building
Our initial focus was laying a solid foundation for BMW Sterling’s digital presence. We began by conducting a comprehensive audit of all social media accounts. Profiles were optimized to ensure branding, tone, and messaging consistency across platforms. Special attention was given to optimizing each profile’s bio, call-to-action buttons, and posting frequency to align with platform best practices. With this groundwork, BMW Sterling’s accounts were ready for the next growth phase.
Building on this strong foundation, we focused on creating content to captivate BMW Sterling’s audience and drive engagement. High-quality videos and photos showcased the power, elegance, and innovation of BMW models. We tapped into the emotional connection between customers and the brand by sharing content they love watching. This phase also included daily monitoring and proactive engagement to strengthen trust and loyalty. Additionally, trending hashtags and topics were used to increase visibility and reach new audiences.
Engagement Boost
Scaling Success
The final phase was scaling BMW Sterling’s digital success and driving sustained growth. We identified what worked for them using performance analytics from Phases 1 and 2. Platform-specific campaigns were expanded, with TikTok and YouTube seeing increased investment due to their growing engagement rates. We also implemented targeted ad campaigns to reach potential customers in the luxury automotive market. This phase solidified BMW Sterling’s position as a digital leader in their market while setting the stage for continued success.
Our partnership with BMW Sterling redefined their brand identity. We connected them to a broader audience with prioritized high-quality content, audience engagement, and customized campaigns. These efforts boosted their online visibility and drove meaningful interactions and significant growth on every platform.
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