Branding and Design

Crafting powerful identities with stunning logos and brand guides that captivate and connect.

Tell your brand story in a unique way that creates a connection with your audience. At AB Marketing Group, we build cohesive and impactful brand identities that resonate. Our custom branding and logo development ensure your brand stands out and communicates your vision effectively.

Logo Development

Your logo is the face of your brand—it’s what customers recognize, remember, and connect with. Our logo development process captures the essence of your brand while creating a visual identity that is timeless, versatile, and impactful. Here’s how we bring your logo to life:

Understand the brand

We analyze your brand values, mission, and target audience to ensure the logo perfectly matches your identity.

Research the industry

Through competitors and industry trends, we create a logo that sets your brand apart while remaining relevant.

Brainstorm

Our creative team collaborates to generate unique ideas while blending innovation with strategy to reflect your brand’s personality.

Create a mood board

Compile visual inspirations with colors, textures, and styles to establish the tone for your logo.

Sketch

Our designers begin with hand-drawn concepts to explore different forms and layouts for the perfect starting point.

Refine

Refine the strongest concepts into digital designs while focusing on clarity, simplicity, and brand alignment.

Consider balance

We ensure the logo’s elements are balanced and harmonious for a professional and visually pleasing result.

Use versatile colors and fonts

Choose color schemes and typography that work across various mediums and evoke the right emotions for your brand.

Ensure scalability

We design logos that look flawless at any size for versatility across platforms.

Brand Guide Development

A brand guide is a roadmap for maintaining a consistent and cohesive brand identity across all platforms. It ensures that your team and external partners communicate your brand’s values and personality accurately.

Why a Brand Guide Is Helpful:

What our clients have to say

We’re proud to always go the extra mile for our clients. See what they have to say about their first class experiences with AB Marketing Group!