Open MRI 17 provides premier, state-of-the-art diagnostic imaging services across North Jersey, including Bergen and Passaic counties. Their highly-trained staff and board-certified radiologists specialize in a wide range of services, including Open MRI (ideal for claustrophobic, bariatric, pediatric, and autistic patients), CT Scans, Walk-In X-Rays, and Ultrasounds. The facility is known for providing life-saving technology with outstanding patient care in a comfortable, efficient environment.
As a specialized radiology center, Open MRI 17 aimed to:
Increase online visibility and brand awareness in North Jersey
Drive high-quality appointment requests for Open MRI and other imaging services
Educate patients and referring providers about the availability of walk-in and same-day appointments
Compete with larger hospital networks while emphasizing convenience and personalized care
Open MRI 17 needed a performance-driven advertising campaign that would generate measurable results fast.
ABMG implemented strategic Google Ads campaigns with the following elements:
Despite a competitive healthcare space, Open MRI 17 achieved strong performance with targeted campaigns:
These campaigns showed the highest click-through and conversion rates, building strong foundational data for Google to continue optimizing.
In just the initial stages, ABMG helped Open MRI 17 generate over 5,500+ highly targeted clicks and nearly 1,000 appointment leads. With a competitive CPC of $6.61 and an impressive conversion rate near 18%, the campaigns performed well above industry benchmarks for healthcare advertising. As the campaigns continue to gather data, machine learning will improve targeting, and retargeting will help bring in even more patients.
Open MRI 17 now has a scalable, data-driven Google Ads framework — helping more North Jersey patients get access to life-saving diagnostic care quickly and conveniently.
Google Ads
Google Ads
Meta Ads
Organic Social
Organic Social
