Did you know that 91% of consumers want to see more online video content from brands? Brands that use video not only engage their audience better, but also build trust and increase conversion rates significantly.
In today’s digital-first marketplace, many brands struggle to build credibility online. Users are flooded with content, and it’s harder than ever to stand out, let alone earn your audience’s trust.
That’s where professional video production makes a measurable difference. Beyond just looking good, it positions your brand as trustworthy, human, and serious about delivering value.
What Makes Professional Video Production Different from DIY?
You might be tempted to film something on your phone and call it content. And while that may work for casual updates or behind-the-scenes clips, when it comes to growing your brand, quality matters.
Professional video production brings a level of polish that DIY efforts rarely match. With sharper visuals, clearer sound, and more refined editing, it immediately communicates that your business is professional and trustworthy. Consistency is another big differentiator, professional teams ensure your videos align with your brand’s visual identity and messaging tone across all channels. The end result is a polished, cohesive presentation that doesn’t just tell people you’re serious, it shows them.
Can Video Really Build Trust with Your Audience?
Video is one of the few formats that combines emotion, tone, and personality in a single experience. It puts a human face to your brand, something that static images or text simply can’t replicate. Viewers are far more likely to engage when they can see who they’re doing business with.
This visual transparency goes a long way in establishing credibility. When your audience sees your team, watches your process, or hears directly from happy clients, it creates a sense of authenticity that stable content often lacks. Testimonial videos, founder stories, and behind-the-scenes clips are particularly powerful, they break down walls and foster connection.
One particular client used professional video production to build trust and boost engagement. Every helpful detail is in this Case Study.
The Link Between Video and conversion Rates
There’s a reason businesses of all sizes are investing more in video: it delivers measurable results. Explainer videos, for example, simplify complex ideas, making it easier for viewers to understand what your product or service actually does. This clarity often translates into faster decision-making.
But the benefits don’t stop there. Video content has been shown to increase the amount of time users spend on a webpage, also known as dwell time, an important metric for both search engine rankings and user engagement. On top of that, when you embed clear calls-to-action within your videos, whether it’s to sign up, book a call, or make a purchase, viewers are more likely to take that next step.
Where to Use Video for Maximum ROI
If you’re going to invest in video, it’s important to place it where it will have the most impact. One of the best spots is your website homepage. It’s often the first touchpoint with your brand, and a well-placed video can instantly communicate who you are and what you do.
Service and product pages are another smart place to integrate video. Rather than relying solely on text to explain your offering, video can show your product in action, convey value more efficiently, and answer common objections.
Social media and Google Ads are also key opportunities because video ads tend to capture more attention and produce higher click-through rates than static images.
Finally, don’t overlook email campaigns and landing pages. A short, compelling video in an email can significantly boost conversion rates, especially when tied to a clear call-to-action.
What Customers Are Saying About Our Video Services
“We used ABMG for our commercial/TV spot, company headshots, and social media content creation. They have been an absolute pleasure to work with. The ABMG team has been attentive, very detail-oriented, and efficient in representing our brand in the best way possible. We are excited to continue our partnership for future projects!” – Picatinny Federal Credit Union
“AB Marketing have been a joy to work with. They are a very talented group and offer a lot of value to their clients be it in Social Media management or digital marketing. I would highly recommend them to others should they be in need of their services.” – Lumate Health
Where to Get Professional Video Production on The East Coast
At AB Marketing Group, we don’t just produce video content, we tell strategic brand stories that drive impact. Whether you’re looking to create a product demo, customer testimonial, brand overview, or social media campaign, we deliver full-service video production tailored to your goals and audience.
We serve businesses throughout New Jersey and beyond, offering end-to-end media services with a focus on real business outcomes. You can explore our work and approach on ourMedia Services page and view our reviews, hours, and location, on ourGoogle Business Profile.
Ready to Make Your Brand More Memorable and Trustworthy?
Let’s talk about your next video project. Contact us today and start building the kind of trust that gets results.
