Let’s see how Matisse 167 achieved above-industry engagement, increased web traffic, and impactful results.
BMW of Freehold is a leading luxury car dealership that provides exceptional service and quality to its customers. They turned to our team for a comprehensive social media strategy to increase their online presence and strengthen community engagement. The dealership wanted a content-first approach with a focus on engaging their local community and building a loyal audience across multiple platforms.
We developed a personalized strategy focusing on high-quality content, community engagement, and platform-specific approaches. Each step was designed to maximize their reach and foster a deeper connection with their audience. Here’s how we helped them reach their goals:
Conducted a detailed analysis of BMW of Freehold’s existing social media accounts to identify strengths, weaknesses, and opportunities for growth.
Designed a structured content calendar that balanced promotional, educational, and engaging posts for their audience.
Improved connections with followers by actively responding to comments, messages, and interactions to build trust and loyalty.
Created professional photos and videos highlighting vehicles and services for aesthetic appeal and functionality.
To stay relevant and engaging, use trending formats and themes, such as user-generated content and seasonal campaigns.
Optimized content for each platform to maximize reach, including Instagram reels, TikTok trends, and YouTube service videos.
Monitored metrics regularly and used insights to refine strategies for continuous improvement in performance.
Designed posts and campaigns to drive website traffic and encourage actions like browsing inventory and scheduling appointments.
Foundation Building
We began by conducting a thorough audit of BMW of Freehold’s social media accounts to assess their performance and identify areas for growth. We developed a robust content strategy after analyzing competitor trends and understanding their target audience. This phase also involved optimizing profiles with consistent branding, high-quality imagery, and clear call-to-action buttons, creating a cohesive digital presence across all platforms.
With the foundation in place, we focused on boosting engagement. We captured the audience’s attention by consistently posting and introducing high-quality content, such as showcasing BMW’s service center and vehicle recommendations. Interactive posts and real-time responses to followers’ queries further strengthened community relationships. Trending content formats, like seasonal campaigns and reels, helped achieve remarkable organic engagement metrics.
Engagement Acceleration
Sustained Growth
The final phase centered on sustaining and scaling the digital momentum. Using performance insights, we refined strategies to replicate and expand successful campaigns. We used platform-specific content to maximize engagement and reach while optimizing posts to drive web clicks and service inquiries. This strategy enabled BMW of Freehold to grow continuously across all key metrics.
Our collaboration with BMW of Freehold skyrocketed their social media presence and improved their brand’s premium image. We successfully enhanced their visibility and fostered meaningful audience interactions with our proven data-driven strategy.
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