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Still spending $100+ per click and hoping someone walks in?
Luxury and premium dealerships spend six figures on marketing that can't tell them which dollar drove a sale. We build first-party lead systems, high-end creative that matches your showroom standards, and lifecycle marketing that turns one vehicle sale into a decade of service revenue. Our automotive clients include Mercedes-Benz, BMW, Bugatti, and Kollective JLR — brands that don't compromise on execution.
Industry-wide averages from automotive marketing research — the numbers every dealership should know
$47K
Avg Customer Lifetime Value
Service, accessories, renewals, referrals
14.67%
Service Ad Conversion Rate
vs 7.76% for vehicle sales ads
43%
Leads Never Called Back
Within 24 hours of inquiry
$36–$44
Email ROI Per $1 Spent
Most dealers massively underinvest
What we see in the industry
You're spending $109K/year on third-party leads — and 43% of the ones that come in never get a callback within 24 hours. The leads aren't the problem. The system is.
Your service department converts at 14.67% but gets less than 5% of the marketing budget. Vehicle sales ads convert at 7.76% and eat everything. You're starving your most profitable channel.
Your digital presence doesn't match the experience customers get when they walk into the showroom. The lot is $200/sq ft. The website looks like a co-op template.
Every customer who buys a vehicle and never hears from you again is $17K–$100K in lifetime value walking out the door — service revenue, accessories, lease renewals, referrals. Most dealers have zero system to capture any of it.
How we solve it
We build the system your dealership is missing. First: high-end creative campaigns — brand films, social content, and paid media that match the standards of the brands you sell. Second: a first-party data engine that unifies your CRM, DMS, and website behavior so every lead is tracked from first click to third vehicle purchase. Third: lifecycle marketing that drives service appointments, lease-end campaigns, and repeat purchases through email and SMS — turning your customer database into your most valuable marketing asset.
Featured Work
From luxury manufacturers to performance dealerships — brand films, social content, and community activations that match the caliber of the brands we represent.
High-end brand films and campaign productions that run across paid media, social, and in-showroom displays — built to match the caliber of the brands we represent.
BMW of Sterling
BMW — Work Highlight Reel
Full-spectrum showcase — paid creative, social content, and brand storytelling
Kollective Auto Group
Kollective JLR Brooklyn — Brand Video
Brand identity film capturing the showroom experience and ownership culture
Bugatti Washington
Bugatti Washington — Delivery One
Customer delivery experience film — the content that makes buyers choose your dealership
Work produced directly for automotive manufacturers — OEM-level creative that meets the highest brand standards.
BMW North America
BMW G87 M2 — M Performance Parts Campaign
Product launch campaign for M Performance Parts — produced for the manufacturer
JLR North America
Defender Octa vs G63
Head-to-head comparison content produced for JLR — manufacturer-level production
JLR North America
JLR North America — Campaign
Brand campaign content produced directly for Jaguar Land Rover North America
Scroll-stopping social content, staff spotlights, and seasonal UGC that builds the human side of your brand. This is the content that makes followers feel like they know your team before they walk in.
Mercedes-Benz of Brooklyn
Seasonal UGC with Staff
Staff-driven seasonal content that builds dealership personality and community connection
BMW of Sterling
Julius Green — Polished Staff Bio/Interview
Professional staff spotlight that puts a face to the dealership and builds trust before the visit
BMW of Sterling
Sterling Mobile Service Van
Service department marketing — the most underinvested channel in automotive
BMW of Sterling
Value Service with Matt
Informative service content that drives appointments and builds customer loyalty
Events, luxury partnerships, and community activations that position your dealership as a cultural anchor — not just a place to buy a car.
Exclusive Automotive Group
Preakness Event
Luxury lifestyle activation connecting the brand to premium sporting events
Exclusive Automotive Group
Fiola Mare Partnership
Fine dining partnership positioning the dealership within luxury hospitality
Exclusive Automotive Group
DC Art Collaboration
Art world collaboration blending automotive culture with local creative community
Kollective Auto Group
Downtown United Soccer Club
Community sports partnership driving local awareness and positive brand association
Results
First-party lead generation that reduces dependence on third-party providers — with measurably lower cost per lead
Service department revenue growth through lifecycle email and SMS marketing to your existing customer base
Organic search dominance in your local market through strategic SEO and content
Strong return on paid advertising through better targeting, full attribution, and creative that converts
Results vary based on market conditions, budget, competitive landscape, and execution. Past performance with other clients is not a guarantee of future results.
Reviews
FAQ
Yes. Luxury dealerships like Genesis and Mercedes-Benz focus on first-party lead generation, brand-caliber creative, and service lifecycle marketing. Pre-owned dealers focus on local SEO dominance and inventory-specific campaigns. We tailor everything to your brand standards and business model.
Absolutely. We design campaigns that qualify for co-op reimbursement while still outperforming the cookie-cutter co-op templates most dealers run. Our creative meets OEM brand standards — because your marketing should match the vehicle on the showroom floor.
Full attribution from ad click to showroom visit to closed sale. We integrate with your CRM/DMS so every marketing dollar is tied to actual vehicle sales and service revenue — not just form fills or website visits.
For a luxury dealership launching or expanding, we typically recommend $8K–$15K/month in total marketing investment — that covers paid campaigns, creative production, lifecycle email/SMS, and the data infrastructure to measure everything. The math works because a single vehicle sale at $50K+ pays for months of marketing, and the service revenue compounds from there.
Paid campaigns generate showroom-quality leads within 30–60 days. Service lifecycle emails produce appointments within the first two weeks if you have a customer database. SEO and organic content build over 3–6 months and compound from there. Most dealership clients see measurable cost-per-lead improvement by month 2 and significant pipeline growth by month 4.
Our creative and campaign systems are built for automotive velocity. We produce content in batches during monthly shoots, maintain an evergreen content library for your brand, and run dynamic campaigns that adjust to your current inventory and seasonal priorities. You focus on selling cars — we keep the pipeline full.
Free Resource
The 3-layer system that built first-party lead generation for dealerships spending $0 on third-party providers.
Download the PlaybookServices
Industry-specific strategies tailored to automotive & dealerships.
Free Assessment
6-dimension assessment with industry benchmarks, personalized priorities, and service recommendations. Takes 2 minutes.
The second best time is now.
Every month without a clear strategy is another month of revenue walking out the door. Apply in 2 minutes — our team reviews every application within 48 hours.
6-month minimum engagement · Month-to-month after that · Select clients only