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Automotive & Dealerships Marketing

Still spending $100+ per click and hoping someone walks in?Luxury and premium dealerships spend six figures on marketing that can't tell them which dollar drove a sale. We build first-party lead systems, high-end creative that matches your showroom standards, and lifecycle marketing that turns one vehicle sale into a decade of service revenue. Our automotive clients include Mercedes-Benz, BMW, Bugatti, and Kollective JLR — brands that don't compromise on execution.

Industry Benchmarks

Industry-wide averages from automotive marketing research — the numbers every dealership should know

Avg Customer Lifetime Value
$47K
Service, accessories, renewals, referrals
Service Ad Conversion Rate
14.67%
vs 7.76% for vehicle sales ads
Leads Never Called Back
43%
Within 24 hours of inquiry
Email ROI Per $1 Spent
$36–$44
Most dealers massively underinvest

What we see in the industry

The Problem

  • You're spending $109K/year on third-party leads — and 43% of the ones that come in never get a callback within 24 hours. The leads aren't the problem. The system is.

  • Your service department converts at 14.67% but gets less than 5% of the marketing budget. Vehicle sales ads convert at 7.76% and eat everything. You're starving your most profitable channel.

  • Your digital presence doesn't match the experience customers get when they walk into the showroom. The lot is $200/sq ft. The website looks like a co-op template.

  • Every customer who buys a vehicle and never hears from you again is $17K–$100K in lifetime value walking out the door — service revenue, accessories, lease renewals, referrals. Most dealers have zero system to capture any of it.

How we solve it

Our Approach

We build the system your dealership is missing. First: high-end creative campaigns — brand films, social content, and paid media that match the standards of the brands you sell. Second: a first-party data system that unifies your CRM, DMS, and website behavior so every lead is tracked from first click to third vehicle purchase. Third: lifecycle marketing that drives service appointments, lease-end campaigns, and repeat purchases through email and SMS — turning your customer database into your most valuable marketing asset.

Featured Work

Our Work in Automotive & Dealerships

From luxury manufacturers to performance dealerships: brand films, social content, and community activations that match the caliber of the brands you sell.

  • JLR (Jaguar Land Rover) · BMW North America

    Manufacturers

  • Kollective Auto Group · Lithia Motors · Exclusive Automotive Group · Safford Brown Auto Group · BMW of Sterling

    Dealer Groups

  • Haus of Lux · Car House

    Independent Dealers
  1. 01BMW North America
  2. 02BMW of Sterling
  3. 03JLR North AmericaDefender Octa vs G63
  4. 04JLR North AmericaJLR North America — Campaign
  5. 05BMW of SterlingJulius Green — Polished Staff Bio/Interview

Brand Videos & Dealership Productions

High-end brand films and campaign productions that run across paid media, social, and in-showroom displays — built to match the caliber of the brands we represent.

Manufacturer Campaigns

Work produced directly for automotive manufacturers — OEM-level creative that meets the highest brand standards.

  • BMW North America

    BMW G87 M2 — M Performance Parts Campaign

    Product launch campaign for M Performance Parts — produced for the manufacturer

  • JLR North America

    Defender Octa vs G63

    Head-to-head comparison content produced for JLR — manufacturer-level production

  • JLR North America

    JLR North America — Campaign

    Brand campaign content produced directly for Jaguar Land Rover North America

Social Content & Staff Features

Scroll-stopping social content, staff spotlights, and seasonal UGC that builds the human side of your brand. This is the content that makes followers feel like they know your team before they walk in.

  • Luxury dealership, Brooklyn NY

    Seasonal UGC with Staff

    Staff-driven seasonal content that builds dealership personality and community connection

    Watch on Instagram

  • BMW of Sterling

    Julius Green — Polished Staff Bio/Interview

    Professional staff spotlight that puts a face to the dealership and builds trust before the visit

  • BMW of Sterling

    Sterling Mobile Service Van

    Service department marketing — the most underinvested channel in automotive

  • BMW of Sterling

    Value Service with Matt

    Informative service content that drives appointments and builds customer loyalty

    Watch on Vimeo

Special Events & Community Engagement

Events, luxury partnerships, and community activations that position your dealership as a cultural anchor — not just a place to buy a car.

Results

What You Can Expect

Apply to Work With Us

Results vary based on market conditions, budget, competitive landscape, and execution. Past performance with other clients is not a guarantee of future results.

  • First-party lead generation that reduces dependence on third-party providers — with measurably lower cost per lead

  • Service department revenue growth through lifecycle email and SMS marketing to your existing customer base

  • Top organic search positions in your local market through strategic SEO and content

  • Strong return on paid advertising through better targeting, full attribution, and creative that converts

  • BMW of Sterling — 3.94M cross-platform YTD views (Facebook, Instagram, TikTok, LinkedIn) with zero paid amplification

  • A Northern Virginia Toyota store — +1,318% average reach per reel and 2.45M YTD views

  • Mercedes-Benz Brooklyn — 89.69K impressions and 3,471 interactions on one Facebook Reel at $0 paid spend

  • Safford Brown Auto Group — $150K/yr role filled through a single hiring video that LinkedIn text posts couldn't match

Reviews

What Automotive & Dealerships Clients Say

4.9

from 142+ Google Reviews

“AB Marketing has been an invaluable partner in Kollective Auto Group's journey to local social content success. Over the past 2 years our relationship with them is not just strong — it's trusted. They don't just think outside the box; they help us redefine it. Their creative solutions continue to exceed our expectations, breathing new life into our social media presence. In a competitive marketplace like the Tri-State, AB Marketing is the secret weapon your brand needs.”

Richard Muir

Kollective Auto Group

Google review

“I can't say enough great things about AB Marketing Group! Their expertise, creativity, and strategic approach have taken our business to the next level. From our website, to SEO, to even creating videos for us, they understand what it takes to drive real results. Their team is responsive, innovative, and truly invested in our success.”

Sebastian Cruz

Reflective Details

Google review

“Abed and team are consummate professionals. It is a pleasure to work with them and the quality of their work is outstanding.”

Ryan Boylan

Monticello Motor Club

Google review

“Professional team, high quality results, and great attention to detail. Excited to continue working with you!”

Kamyar Rahnemoon

JLR North America

Google review

“AB Marketing Group did a bunch of personal videos for myself and my friends on our business pages. I'd highly recommend them to anyone looking for high quality content that produces results.”

Dan Gino

Paul Miller Porsche

Google review

“Abed and the entire team at ABMG are absolutely amazing to work with. The results speak for themselves! Highly recommend!”

Alan Reichenthal

Lamborghini Paramus

Google review

“The team was not only professional and responsive but also very knowledgeable about the current market trends. They took the time to understand my brand and delivered a tailored strategy that truly exceeded my expectations. I've seen a significant increase in brand visibility and engagement.”

Deniz Maden

Lamborghini Paramus

Google review

“If you are looking for a professional all-around amazing marketing agency who goes above and beyond with the newest trends and equipment, AB Marketing is your source. I've been working direct with Abed for three years and I couldn't be more pleased. Fabulous production, quick turnaround, professional crew and a team with the biggest smile.”

Mehdi Soltanian

Exclusive Automotive Group

Google review

“We believed in authenticity and that's exactly what we received in return. Abed not only carefully listened and heard us but his attention to detail and ensuring this would be accomplished put our minds at ease. His team and their craftsmanship are impressive and they all collectively elevated our vision to reach the masses among our auto industry.”

Bashar Aziz

Ready Set Rent

Google review

Case Studies

See the Results

Real growth stories from businesses in your industry.

$60K

Automotive

BMW of Sterling

Service Ticket

One LinkedIn share turned a mobile-service video into a $60K McLaren ticket

1 Post

Distribution

Organic

Acquisition Cost

Northern Virginia Toyota store — before/after organic reel reach comparison36,220

Automotive

A Northern Virginia Toyota Store

Top Reel

+1,318% average reel reach and 2.45M YTD views — zero paid amplification

70K+

Top 3 Combined

+1,318%

Avg Reel Reach

FAQ

Frequently Asked Questions

Related Articles

Learn more about marketing for automotive & dealerships.

Services

Our Services for Automotive & Dealerships

Industry-specific strategies tailored to automotive & dealerships.

  • Paid Advertising

    Stop renting leads from third parties. Build your own first-party pipeline that delivers qualified buyers to your showroom.
    Performance Marketing

  • Email & SMS

    Turn your customer database into the highest-ROI channel in your dealership.
    Performance Marketing

  • Content & Media Production

    Vehicle walkarounds, lifestyle content, and video-first marketing that captures attention in a market where 75% of buyers watch car-related video.
    Brand & Creative

  • Social Media Management

    TikTok delivers 40% lower CPA for dealers. Build a social presence that reaches buyers where they research — not just where you advertise.
    Brand & Creative

  • CRM & Tech

    Unify your CRM, DMS, and marketing data. Dealers with first-party data strategies sell 2X more vehicles than those without.
    Digital Infrastructure

The Automotive Digital Marketing Playbook

The 3-layer system that built first-party lead generation for dealerships spending $0 on third-party providers.

Download the Playbook
Free Resource

Next Step

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