Open MRI 17 Google Ads Success Story

Open MRI 17 provides premier, state-of-the-art diagnostic imaging services across North Jersey, including Bergen and Passaic counties. Their highly-trained staff and board-certified radiologists specialize in a wide range of services, including Open MRI (ideal for claustrophobic, bariatric, pediatric, and autistic patients), CT Scans, Walk-In X-Rays, and Ultrasounds. The facility is known for providing life-saving technology with outstanding patient care in a comfortable, efficient environment.

The Challenge

As a specialized radiology center, Open MRI 17 aimed to:

01

Increase online visibility and brand awareness in North Jersey

02

Drive high-quality appointment requests for Open MRI and other imaging services

03

Educate patients and referring providers about the availability of walk-in and same-day appointments

04

Compete with larger hospital networks while emphasizing convenience and personalized care

Open MRI 17 needed a performance-driven advertising campaign that would generate measurable results fast.

ABMG’s Strategy & Execution

ABMG implemented strategic Google Ads campaigns with the following elements:

Campaign Goals & Strategy

Ad Creative & Messaging

Website Optimization

Audience & Keyword Targeting

ABMG’s Results (2025):

Google Ads: Clicks

Google Ads: Top Performing Keywords

Google Ads: Top Campaigns

Meta Ads: Results & Conversions

Clicks
0 +
Impressions
0 K+
Reach
0 K+

Despite a competitive healthcare space, Open MRI 17 achieved strong performance with targeted campaigns:

These campaigns showed the highest click-through and conversion rates, building strong foundational data for Google to continue optimizing.

Conclusion:

In just the initial stages, ABMG helped Open MRI 17 generate over 5,500+ highly targeted clicks and nearly 1,000 appointment leads. With a competitive CPC of $6.61 and an impressive conversion rate near 18%, the campaigns performed well above industry benchmarks for healthcare advertising. As the campaigns continue to gather data, machine learning will improve targeting, and retargeting will help bring in even more patients.

Open MRI 17 now has a scalable, data-driven Google Ads framework — helping more North Jersey patients get access to life-saving diagnostic care quickly and conveniently.

Want to scale your business like Open MRI 17?

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