For accounts spending more, getting less.

Google Ads Agency For I-95 Corridor.

Senior PPC strategist on every call. We rebuild inherited Google Ads accounts that are bleeding budget — fixing the tracking, restructuring the campaigns, and lowering cost per lead. Serving the I-95 corridor since 2017.

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$197

Cost Per Lead, Down From $912 (Apex Roofing)

Conversions in 90 Days (21 → 196)

15.62%

Click-Through Rate (5X Industry Benchmark)

90%

Client Retention

What we run

Google Ads management built to lower your cost per lead.

Five things we do on every paid-ads account, each scoped by a senior strategist. Most of our PPC wins start the same way — we inherit an account spending more and getting less, and rebuild the infrastructure underneath it.

Google Ads Management

Senior-run Google Ads management — Search, Performance Max, and remarketing. The same strategist scopes the account, writes the RSAs, and reads the weekly numbers. No junior hand-off after the deposit clears.

PPC Account Rebuilds

Inherited a Google Ads account spending more and getting less? We rebuild PPC accounts that are bleeding budget — restructured campaigns, tighter match types, negative-keyword sweeps, and conversion actions that actually fire on a lead.

Conversion Tracking & CAPI

Most underperforming accounts can't be read because the tracking is broken. We rebuild it: server-side Conversions API, Enhanced Conversions, and click-to-closed-job attribution so Smart Bidding optimizes on real leads, not page-loads.

Local Services Ads & Google Guaranteed

For home services and local trades, the Google Guaranteed badge is the #1 trust signal in the auction. We set up and optimize Local Services Ads alongside Search so you capture high-intent demand at the top of the page.

Landing Pages Built For Paid Traffic

Ads don't convert — landing pages do. Every campaign ships with a conversion-focused landing page: form above the fold, message-matched to the ad, and tuned against heatmaps so your cost per lead drops instead of climbing.

Real accounts. Real numbers.

This is a real Google Ads account, not a claim.

Apex Roofing's overview — our 90 days versus the prior 90 on the same account. Conversions, cost per conversion, and CTR pulled straight from Google Ads.

Apex Roofing

Home services (roofing)

Challenge

Inherited a $15K/month Google Ads account converting cold — 21 conversions a quarter, a 1.29% CTR, $912 cost per conversion, and misconfigured conversion actions firing on page-load instead of form submit.

Delivered

Forensic conversion-action cleanup, server-side Conversions API, sharper keywords and negatives, a new Next.js landing foundation, and weekly URL rotations to defuse competitor URL-spam.

Outcome

21 → 196 conversions in 90 days (9X). Cost per conversion dropped 78% ($912 → $197). CTR went 1.29% → 15.62% — 5X the home-services benchmark.

Mercedes-Benz Dealership

Automotive (luxury)

Challenge

Over-relying on manufacturer co-op and third-party lead providers — paying more every quarter while close rates stagnated and attribution was a black box.

Delivered

A first-party lead system: Google + Meta campaigns segmented by vehicle, price, and buyer stage; separate service-department campaigns; full CRM/DMS attribution from ad click to showroom visit.

Outcome

2.5X first-party leads. −38% cost per lead. +60% service revenue through lifecycle marketing — without renting leads from third-party portals.

How we work

Audit. Fix tracking. Restructure. Optimize.

We don't trickle changes — each change resets Smart Bidding's learning. We fix the account in one coordinated pass, then optimize against the metric that matters: cost per qualified lead.

Audit the account + the tracking

A senior paid-ads strategist tears down the account: wasted spend, broken conversion actions, loose match types, weak landing pages. You get a ranked list of what's leaking budget — before we touch a campaign.

Fix the measurement first

We rebuild conversion tracking with server-side CAPI and Enhanced Conversions so every lead is auditable from click to closed job. Smart Bidding can't optimize on data it can't see — so we fix the data first.

Restructure and relaunch

Tighter campaign structure, sharper keywords, negative-keyword sweeps, message-matched landing pages, and RSAs a senior strategist actually wrote. Then we let the learning period run without trickling changes.

Optimize against cost per lead

Weekly reviews on the metrics that matter — cost per lead, lead quality, ROAS — not impressions. We tune the account against your funnel data until the spend earns its keep.

Senior paid-ads strategist reviews every inquiry within one business day.

“AB Marketing has been an invaluable partner. Over two years our relationship is not just strong, it's trusted. They don't just think outside the box; they help us redefine it.”

Richard Muir — Kollective Auto Group

4.9★

136+ Google Reviews

250+

Businesses Served

90%

Client Retention

Not For Everyone

Who we rebuild accounts for (and who we don't).

A fit if you're…

Already spending on Google Ads (roughly $2K+/month) and tired of paying for clicks that don't convert.
Inherited an account that's bleeding budget on the wrong searches.
An established business that wants a senior strategist on every call, not a junior reading a script.

Not a fit if you're…

Brand-new with no website, no offer, and no ad budget yet.
Looking for the cheapest possible management fee or a one-off favor.
An agency or freelancer hoping to white-label or resell our work.

We have 2 paid-ads slots open this quarter.

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