17 Questions That Would Have Saved Your Last Agency Hire
The evaluation framework that predicts agency failure before you sign the contract
What You'll Learn
- ✓17 specific questions organized by the 4 categories that actually predict delivery (not presentation skills)
- ✓The exact red flags that signal failure — visible before you sign anything
- ✓The one question 90% of businesses never ask (it's the single best predictor of agency quality)
- ✓A scoring system so you stop evaluating agencies with your gut
Business owners who've been burned by an agency that overpromised and underdelivered — or who are about to hire one and want to avoid a $50K+ mistake. The average bad agency hire costs 6-12 months of wasted budget plus the opportunity cost of what you could've built.
The $50K Mistake You're About to Make (And 17 Questions That Prevent It)
Imagine walking into your next agency pitch meeting with a framework that predicts — before you sign anything — whether this agency will actually deliver. Not guessing based on their slide deck. Not hoping their case studies translate to your business. Knowing.
That's what these 17 questions do. In 8 minutes, you'll have the evaluation framework we built after hearing agency horror stories from 150+ businesses. Most cost $50K+ in fees before the owner realized the pitch and the delivery were completely different things.
The problem isn't your judgment — it's that the standard evaluation process is designed to favor agencies, not clients. You're evaluating their presentation skills, not their delivery capability. This checklist flips that.
The 4 Categories That Actually Predict Delivery
Most evaluations only check Category 1 — which is exactly how bad agencies keep winning contracts. Here are all four:
- •Category 1: Capability — can they actually do what they claim? (Everyone checks this. It's not enough.)
- •Category 2: Accountability — how do they measure success and what happens when they miss?
- •Category 3: Integration — do they connect channels into a system or run expensive silos?
- •Category 4: Alignment — are their incentives aligned with your outcomes or their revenue?
Here are the 17 questions across all four categories, starting with the one most businesses never think to ask...
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