The $141K Hiding in Your Contact List
The formula that turns a forgotten database into your highest-ROI revenue channel
What You'll Learn
- ✓The exact formula to calculate how much revenue is sitting untapped in your database (most businesses have 5-15X their email investment hiding here)
- ✓Benchmark conversion rates for each tier of your list — past customers, warm leads, and cold contacts
- ✓The real math: how one HVAC client turned 2,800 dusty contacts into $186K in tracked revenue
- ✓A 3-tier activation strategy based on your list size (even 200 contacts is enough to start)
Business owners with 500+ contacts in their database (CRM, email list, or even a spreadsheet) who know there's untapped revenue in their existing relationships but aren't sure how much. Every month you don't email your list, contacts go cold — reactivation rates drop 2-3% per quarter of silence.
There's $141K Sitting in Your Database Right Now (Here's the Math)
An HVAC company in New Jersey had 2,800 contacts in a database nobody touched. Past service customers, unconverted leads, cold subscribers — just sitting there. We ran the formula you're about to learn and projected $141K in annual revenue from that list alone. Twelve months later, the actual result was $186K — from a $3K/month email investment.
That's not an outlier. Every business we audit has the same hidden asset: a database of people who already know them. Past customers. Leads that inquired but never converted. People who filled out a form six months ago and never heard back.
“That's not a contact list. That's hidden revenue sitting in plain sight.”
— ABMG Email Strategy
The Revenue Formula
Potential Revenue = (Active Contacts) x (Reactivation Rate) x (Average Transaction Value) x (Expected Transactions per Year)
The formula is simple. The power is in the tier-by-tier breakdown — because past customers, warm leads, and cold contacts convert at wildly different rates. Here's the exact breakdown and the conversion benchmarks for each tier...
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