How to Market Healthcare Aggressively Without Breaking the Law
The compliance framework that lets you outmarket conservative competitors while your legal team sleeps soundly
What You'll Learn
- ✓The 3-layer compliance framework that covers federal, state, AND platform rules in one system
- ✓What you CAN say in healthcare marketing (it's far more than you think — most agencies just don't know the rules)
- ✓The 5 compliance mistakes we see in 70%+ of practices we audit (any one of them can trigger fines starting at $100/violation)
- ✓Channel-by-channel guidance: exactly what's allowed on Google Ads, Meta, email, and reviews
Healthcare practice owners, medical group marketing directors, and med spa operators who want to grow aggressively but are stuck between two bad options: non-compliant marketing that creates liability, or marketing so conservative it says nothing. HIPAA fines start at $100/violation and go up to $1.5M/year. Being invisible to patients who need you costs even more.
Your Competitors Are Breaking the Law. Here's How to Beat Them Without Joining Them.
Imagine marketing your practice aggressively — running ads, sending emails, collecting reviews, building a real patient pipeline — and sleeping well at night knowing every word is compliant. Not conservative-compliant where your marketing says nothing. Aggressively-compliant where you're outmarketing competitors who don't know where the line is.
That's the position this guide puts you in. In 10 minutes, you'll understand the compliance landscape better than 90% of marketing agencies — because most agencies either don't understand healthcare regulations or are so afraid of them that everything they produce is invisible.
The result across the industry: most healthcare marketing is either dangerously non-compliant (usually by accident — HIPAA fines start at $100/violation and scale to $1.5M/year) or so watered down it's invisible to the patients who need you. Neither serves your practice.
The Three Compliance Layers
Healthcare marketing compliance operates on three layers, and you need to satisfy all three simultaneously:
- Federal: HIPAA (patient data), FTC (advertising claims), CAN-SPAM (email)
- State: Medical board advertising rules, consumer protection laws, telemedicine regulations
- Platform: Google Ads healthcare policies, Meta restricted categories, email provider terms
Most practices only think about Layer 1. The agencies that get practices in trouble usually miss Layer 3 entirely. Here's exactly what you CAN and CANNOT do on each layer — starting with the federal rules that carry the biggest penalties...
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