Stop Wasting 40% of Your Marketing Budget
The exact allocation framework from 150+ engagements that turns misallocated spend into compounding revenue
What You'll Learn
- ✓The exact dollar-for-dollar allocation that separates growing businesses from stagnant ones
- ✓A 3-tier framework that shows you where every dollar should go — and why most businesses get Tier 1 wrong
- ✓The 3 budget mistakes bleeding $72K+/year from a $15K/month budget (and how to stop them in one afternoon)
- ✓A month-by-month ramp plan so you're not guessing what to prioritize first
Business owners spending $5K-$50K/month on marketing who have a nagging feeling they're wasting money — but can't pinpoint where. Every month you delay this audit costs roughly 40% of your budget in misallocated spend.
You're Wasting 40% of Your Marketing Budget (Here's Exactly Where)
Imagine knowing — not hoping, knowing — that every marketing dollar is working as hard as it possibly can. No wasted spend on channels that don't compound. No budget bleeding into vanity metrics. Just a clear, tested allocation framework that's been refined across 150+ businesses in the $2M-$20M range.
That's what this guide gives you. In the next 12 minutes, you'll have the exact framework to audit your spend and reallocate for maximum ROI.
But first, the uncomfortable truth: most businesses your size aren't underspending on marketing. They're misallocating. They're putting 80% of their budget into one channel (usually paid ads), watching cost per lead climb every quarter, and concluding that 'marketing doesn't work.' It works. But only when the money is distributed across channels that compound each other.
On a $15K/month budget, 40% misallocation wastes $6K/month — $72K/year. Every month you delay fixing this, that number grows.
The Baseline: What Percentage of Revenue?
Across 150+ engagements, here's what actually works for middle-market businesses:
- •Growth mode (scaling aggressively): 12-18% of revenue
- •Steady growth (predictable pipeline): 7-12% of revenue
- •Maintenance mode (protecting position): 4-7% of revenue
Below 4%, you're slowly losing ground to competitors who are investing. Above 18%, you're likely outspending your ability to fulfill. But the total number matters less than where it goes. And that's where the 3-tier allocation framework comes in — here's the exact percentage breakdown for each tier...
Get the Full Guide
Enter your email to unlock the complete resource — including frameworks, benchmarks, and actionable steps you can implement today.