Automotive
BMW of Sterling
One LinkedIn share turned a mobile-service video into a $60K McLaren ticket
- Service Ticket
- $60K
The Challenge
Like most luxury dealerships, BMW of Sterling had the math backwards on service: the vehicle-sales team got 95%+ of the marketing budget for campaigns converting around 7.76%, while service — converting at 14.67% — got almost nothing. The mobile-service van existed; nobody knew it existed. High-ticket service revenue sat inside the customer base, silently, waiting for anyone to talk about it. It is a good example of how we approach content and video for automotive dealerships.
Our Approach
Instead of another ad campaign, we built a content piece that showed the mobile-service van doing what it does — a brand film positioned for LinkedIn distribution where the buyers of port-full McLaren service actually sit. One share. Shown in the feed of a decision-maker who had a problem the video solved. The conversation moved from 'we sell cars' to 'we show up where your car is.' Want the same outcome? Start with our content and video production. If this sounds familiar, read our post on the golf app story, from zero to domination. Planning something similar? Read our post on brand video examples that win customers.
The Results
- Service Ticket
- $60K
- Single McLaren port-full service job closed directly from the LinkedIn video share
- Distribution
- 1 Post
- A single LinkedIn share — not a paid campaign, not a retargeting sequence
- Acquisition Cost
- Organic
- No ad spend; the content was the channel and the channel was LinkedIn
- Signal
- Service-First
- Proof that content aimed at service revenue outperforms sales-funnel ads per dollar
More Growth Stories
Automotive
A Northern Virginia Toyota Store
+1,318% average reel reach and 2.45M YTD views — zero paid amplification
- Top Reel
- 36,220
- Top 3 Combined
- 70K+
Home Services
Just Better Moving
2.60x ROAS across the first 16 weeks, plus $6,186 booked from organic search in the first eight, from an account that couldn't attribute a single lead.
- Return on Ad Spend
- 2.60x
- Cost per Click
- -76%
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