Mercedes-Benz Dealership
From third-party lead dependency to 2.5X first-party lead generation
The Challenge
A luxury dealership in Brooklyn was spending six figures annually on third-party lead providers and manufacturer co-op programs. Leads were getting more expensive every quarter while close rates stagnated. Their digital presence — templated co-op creative and a brochure-style website — didn't match the premium experience customers found in the showroom.
Our Approach
We built a complete first-party marketing system: premium brand films and social content matching luxury standards across paid and organic channels, a conversion-optimized digital experience replacing co-op templates, and lifecycle marketing to drive service appointments and repeat purchases from their existing customer base. The goal: own the customer relationship from first ad impression to third vehicle purchase.
The Results
2.5X
Lead Volume
First-party lead volume grew 150% within 6 months, replacing third-party dependency
-38%
Cost Per Lead
Cost per qualified lead dropped 38% vs. third-party providers within 90 days
+60%
Service Revenue
Service department revenue grew 60% through automated lifecycle email marketing
#1
Brand Presence
Dominant digital presence in Brooklyn luxury auto market across search and social
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