Automotive
Mercedes-Benz Dealership
From third-party lead dependency to 2.5X first-party lead generation
- Lead Volume
- 2.5X
The Challenge
A luxury dealership in Brooklyn was spending six figures annually on third-party lead providers and manufacturer co-op programs. Leads were getting more expensive every quarter while close rates stagnated. Their digital presence — templated co-op creative and a brochure-style website — didn't match the premium experience customers found in the showroom. See how we apply the same playbook to automotive dealership marketing.
Our Approach
We built a complete first-party marketing system: premium brand films and social content matching luxury standards across paid and organic channels, a conversion-optimized digital experience replacing co-op templates, and lifecycle marketing to drive service appointments and repeat purchases from their existing customer base. The goal: own the customer relationship from first ad impression to third vehicle purchase. This result came from our advertising services. We cover the thinking behind this in why spring is the most expensive season to skip marketing. Planning something similar? Read our post on how much advertising costs.
The Results
- Lead Volume
- 2.5X
- First-party lead volume grew 150% within 6 months, replacing third-party dependency
- Cost Per Lead
- -38%
- Cost per qualified lead dropped 38% vs. third-party providers within 90 days
- Service Revenue
- +60%
- Service department revenue grew 60% through automated lifecycle email marketing
- Brand Presence
- #1
- A leading digital presence in Brooklyn luxury auto market across search and social
More Growth Stories
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BMW of Sterling
One LinkedIn share turned a mobile-service video into a $60K McLaren ticket
- Service Ticket
- $60K
- Distribution
- 1 Post
Automotive
A Northern Virginia Toyota Store
+1,318% average reel reach and 2.45M YTD views — zero paid amplification
- Top Reel
- 36,220
- Top 3 Combined
- 70K+
Ready for Results Like These?
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