NJ HVAC Company
The demand was already there. The account just couldn't see it.
The Challenge
A decades-old North Jersey HVAC company came to us with an elite reputation and an idling paid engine. Only 4 of their 15 Local Services Ads categories were switched on, yet the switched-off job types had still drawn roughly 49 charged leads in a year — demand the account was turning away. Worse, the leads they did pay for were invisible in their own books: 78 charged leads over twelve months that nobody could match to a booked job, because every channel rang the same office line.
Our Approach
We audited before we spent. First we mapped every lead source and rebuilt attribution so each channel got its own dedicated tracking number — one number, one role, so a call from Local Services Ads, Google Business Profile, the website, or social attributes to exactly one source in the field-service CRM. Then we rebuilt the Local Services Ads account: service categories switched back on under one rule from the owners — anything that gets us into the house — refreshed photos, a dispute cadence for junk leads, and clean baselines recorded before scaling a dollar of budget.
The Results
4 → 11
LSA Services Live
Service categories switched on out of 15, honoring the owners' anything-that-gets-us-into-the-house rule
2.4X
Absolute-Top Share
Absolute-top impression share grew from 12.56% to 30.37% after the rebuild
~49
Demand Recovered
Charged leads drawn in a year by job types the old setup had switched off
5
Attribution Rails
Dedicated tracking numbers, one per channel, so every call attributes to exactly one source
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