Fractional CMO Services

A fractional CMO is a senior marketing leader who operates as a part-time executive across multiple companies — providing the strategic thinking of a full-time Chief Marketing Officer without the full-time payroll commitment. Engagements typically run 10-20 hours per month at $5,000-$15,000 monthly, giving growing companies access to C-suite caliber marketing strategy at a fraction of the $300K-$500K total compensation of a full-time hire. The ABMG model layers execution onto the fractional leadership, so you get strategy and implementation under one roof.

Most agencies use the terms interchangeably. Functionally: a fractional CMO is typically strategy-only, charging $5K-$15K/month for 10-20 hours of planning and oversight — you still need to hire agencies or contractors to execute. An outsourced CMO bundles strategy AND execution into one engagement, typically $3K-$8K/month for both. The ABMG model is the latter: one team, one invoice, one accountable owner for results.

ABMG fractional CMO engagements typically run $3,500-$6,500/month for service businesses depending on scope, channels, and market complexity. That covers both the strategic leadership AND the execution team — paid ads, SEO, content, email, brand, web. Compare to a full-time hire: $200K-$350K base salary + 25-30% benefits + execution team ($200K-$400K) = $500K-$900K/year. Outsourced fractional CMO total cost is typically 10-20% of that.

Best fit: growth-stage businesses that have outgrown freelancers or a junior in-house marketer, are spending $5K+/month on marketing without clear attribution, or have plateaued on a single channel and need someone to see the full picture. Not a fit: pre-revenue startups (you need product-market fit first), $20M+ companies that need a full-time executive, or businesses unwilling to invest in the 90-day foundation period.

Initial 90-day foundation period is the minimum — audit, strategy, infrastructure setup, and first campaign launches all take that long to do well. After 90 days, the engagement is month-to-month. If we're not delivering value, you cancel. Our 4.9★ Google rating after 9 years suggests the model holds.

A traditional agency executes specific channels. They run your Google Ads, or your SEO, or your social. They don't make strategic calls across channels. A fractional CMO owns the marketing function: they decide which channels matter, they reallocate budget when one is underperforming, and they connect the dots from awareness through closed deal. The agency reports on impressions. The fractional CMO reports on revenue.

You can, but it rarely works well. The fractional CMO sets strategy that the agencies don't fully buy into or implement consistently. You end up project-managing the misalignment yourself. The model that works is bundled: one team owning strategy AND execution. That's the path ABMG is built around.