Home Services
Apex Roofing Solutions NJ
15.62% CTR. 5X the industry benchmark. 9X the conversions in 90 days.
- Click-Through Rate
- 15.62%
The Challenge
Apex came in with a $15K/month Google Ads account that was working hard and converting cold. The prior 90 days had produced only 21 conversions on $19K of spend — a 1.29% CTR, a $912 cost per conversion, and a stack of misconfigured conversion actions that made real performance impossible to read. The aging WordPress + Elementor site couldn't keep up: ~21 missing updates, 15-20 plugins, 316 abandoned location pages, and a contact-form flow that was firing 'conversions' on page-load instead of form submission — inflating the numbers in both directions.
Our Approach
We took the account in February, established a baseline, then rebuilt the foundation under the campaigns. Inside 30 days we shipped a new Next.js website with Enhanced Conversions and a server-side Conversions API, deployed a Supabase-backed form pipeline with real-time Slack notifications, and ran a forensic audit of every conversion action — retiring three misconfigured Primaries that were inflating reported numbers ~13%. From there we ran weekly URL rotations to defuse a competitor URL-spam campaign, optimized landing pages around a form-above-fold pattern (which lifted one weekend to 8 leads — 2.7X the daily average), and partnered with the client on a tight lead-quality feedback loop so the paid signal stayed honest.
The Results
- Click-Through Rate
- 15.62%
- 5X the 2-3% NJ residential roofing benchmark and 12X the prior account's 1.29% — the offer, ad copy, and landing page finally working together
- Conversions
- 9X
- From 21 conversions in the prior 90 days to 196 in ours — driven by cleaner tracking, sharper keywords, and a faster site
- Cost per Conversion
- -78%
- $912 prior 90 days → $197 last 90 days — sits inside the $200-$500 NJ roofing benchmark with audit-honest tracking
- Site + Tracking Rebuild
- 30 Days
- Full Next.js rebuild, Conversions API, Enhanced Conversions, and form pipeline deployed in one month — replacing an aging WordPress + Elementor stack
More Growth Stories
Home Services
Just Better Moving
2.40x ROAS in seven weeks, plus $6,186 booked from organic search in eight weeks, from an account that couldn't attribute a single lead.
- Return on Ad Spend
- 2.40x
- Cost per Click
- -76%
Home Services
NJ HVAC Company
The demand was already there. The account just couldn't see it.
- LSA Services Live
- 4 → 11
- Absolute-Top Share
- 2.4X
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