Co-Founder & CEO
Abed Adawi
Abed co-founded AB Marketing Group in 2017, bringing a relationship-first approach to an industry dominated by transactional agencies. As CEO, he leads client partnerships, business development, and creative direction — ensuring every engagement delivers on the promise of strategic growth. Abed's background in client services and brand strategy gives him a unique lens: he understands both the creative vision and the business mechanics that drive results. Under his leadership, ABMG has earned a 4.9★ Google rating across 142 reviews while working with brands from BMW and Lamborghini to fast-growing local businesses across New Jersey.
Areas of Expertise
Client Strategy & Partnership
Brand Strategy & Positioning
Business Development
Creative Direction
Media Production & Content Strategy
Credentials
Co-Founded ABMG (2017)
Led partnerships with BMW North America, Lamborghini, Lithia Motors
4.9★ Google rating across 142 client reviews
Grew ABMG from a 2-person startup into the team behind more than 300 brands
Articles by Abed
Hiring a Web Design Agency in NJ: Pretty Is Not the Point
A beautiful website that does not generate leads is an expensive brochure. Here is what to look for when hiring a web design agency in NJ, beyond the portfolio.Strategy · 6 min readWhat a NJ Social Media Marketing Agency Should Actually Do
A real NJ social media agency runs a content system that turns a quiet feed into a warm, owned audience, proves it in numbers, and hands you the keys.Brand & Creative · 6 min readHow to Choose a Branding Agency in NJ
A logo is not a brand. Here is how to choose a branding agency in NJ: ask for the strategy and research behind the visuals, and own every file.Brand & Creative · 6 min readHiring a Content & Video Production Agency in NJ
Content is the fuel every other channel burns. Here is how to hire a NJ content and video production agency that builds a system, not just posts.Brand & Creative · 6 min readWhy Your Brand Redesign Didn't Fix Anything (And What Actually Will)
You spent $15K on a new logo. Revenue didn't budge. Because a logo refresh and a brand strategy are two completely different things — and only one of them moves the needle.Brand & Creative · 7 min readRetail Marketing Strategy: How Local Retailers Beat Amazon in 2026
You'll never beat Amazon on price or convenience. But you have something they can't replicate: a physical experience and a community connection. Here's how to weaponize that advantage.Industry Insights · 7 min readRestaurant Marketing in 2026: The System That Fills Empty Tables
Referrals and Yelp got you this far. They won't get you to the next level. Here's the three-part marketing system that fills tables on a Tuesday — not just Friday night.Industry Insights · 7 min readWhat an Outsourced CMO Does, Month by Month
Month 1: audit + setup. Month 2: launch. Month 3-4: optimize. Month 5+: compound. The real timeline of an outsourced CMO engagement from audit to ROI.Strategy · 7 min read5 Signs Your Company Has Outgrown Its Marketing Agency (And Needs a CMO)
If you're managing your agency more than they're managing your marketing, you've already outgrown them. Here are the five signs — and what to do about it.Strategy · 5 min readOutsourced CMO for Healthcare Practices
HIPAA-aware marketing leadership for med spas, dental offices, and specialty clinics. Why healthcare practices are switching to the outsourced model.Industry Insights · 6 min readHow Law Firms Choose a Marketing Agency (And What to Ask Before Signing)
Managing partners evaluate marketing agencies differently than other businesses. Bar rules, ethical advertising, and compliance requirements mean you can't just hire someone who 'does digital.' Here's what to look for.Industry Insights · 6 min readContractor Marketing That Actually Books Jobs (Not Just Clicks)
Your marketing agency says you got 500 clicks last month. Great. How many became booked jobs? If you can't answer that, you have a clicks problem, not a marketing strategy.Performance Marketing · 6 min readWhy Northern Virginia Tech Companies Outgrow Their First Agency
You hired an agency to 'do your marketing.' Now you're bigger, the agency isn't keeping up, and you can't figure out what's working. Sound familiar?Strategy · 5 min readBaltimore Healthcare Marketing: What Works Beyond Referrals
Your referral network built your practice. But referrals plateau. Here's how Baltimore healthcare practices build patient pipelines that don't depend on who you know.Industry Insights · 6 min readWhen Your Brand Stops Working: 5 Signs It's Time to Rebuild
Your brand worked when you were small. Now you're bigger, charging more, and your visual identity is holding you back. Here's how to know it's time.Brand & Creative · 5 min readYour CRM Is Leaking Leads: How Automation Fixes the Gap Between Click and Close
You're generating leads. Your CRM has thousands of contacts. But most of them never become customers — because nobody followed up properly.Performance Marketing · 5 min readB2B Marketing for NJ Companies: What Actually Moves the Needle
B2B marketing in New Jersey isn't B2C with a different audience. The sales cycles are longer, the stakes are higher, and most agencies get it wrong.Strategy · 6 min readSMS Marketing for Contractors: The Channel Your Competitors Don't Know About
Your competitors are fighting over Google Ads. Meanwhile, the highest-ROI channel for contractors sits in your CRM, collecting dust. Here's how to activate it.Performance Marketing · 5 min readDigital Marketing for Accounting Firms: Beyond Tax Season
Your phone rings January through April. Then silence. Here's how smart accounting firms build year-round lead generation that doesn't depend on tax deadlines.Industry Insights · 5 min readWhat 42,000 Views on One Post Looks Like (And How to Get There)
A competitor in your industry hit 42K views and 600 comments on a single social post. Here's what they did, why it worked, and how to replicate the pattern.Brand & Creative · 6 min readShow Don't Tell: Why Your Follow-Up Emails Aren't Working
Stop sending 'just checking in' emails. Start sending proof of work. The businesses that close deals are the ones that show what they can do, not describe it.Strategy · 5 min readWhy Spring Is the Most Expensive Season to Not Have Marketing
Q2 just started. If you don't have a plan, you're already late — and every week without one costs you the busiest season of the year.Strategy · 5 min readYour Competitors Are Crushing Social Media. You're Recycling Blog Posts to Facebook.
One competitor had 42,000 views and 600 comments on a single post. You're auto-posting blog links nobody reads. Here's what's actually working in 2026.Brand & Creative · 6 min read"I Just Want Someone to Take This Off My Shoulders"
You didn't start a business to manage marketing campaigns. Here's what it actually looks like when someone else owns the entire system — and you just see the results.Strategy · 7 min readThe Outsourced CMO Model — How It Works
Strategic marketing leadership + execution at 30-50% the cost of a full-time VP of Marketing. The model for growth-stage businesses. NJ marketing agency.Strategy · 7 min readNobody in Your Industry Is Doing Content. That's Your Advantage.
Your competitors aren't invisible because they're bad at what they do. They're invisible because they never bothered to show up online. The first one who does wins.Brand & Creative · 6 min readThe Integration Advantage: Why Disconnected Marketing Costs You More
Running SEO, paid ads, email, and social as separate silos isn't just inefficient — it's actively making each channel more expensive. Here's how integration creates compounding returns.Strategy · 6 min readWhat Construction Companies Get Wrong About Marketing
Most contractors think marketing means a better website or more yard signs. The real problem is that you're invisible to the 91% of buyers who start their search on Google.Industry Insights · 5 min read
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