Education
CapYear Academy
1,774% ROAS on Meta: $66,176 in enrollment revenue from $3,729 in ad spend
- Return on Ad Spend
- 1,774%
The Challenge
CapYear Academy sells a high-ticket CCMA certification program to pre-health students — a considered purchase where most ad accounts stall out. The program was enrolling 14 students a month from Meta and needed 20+, but every obvious move carried risk: audience frequencies had climbed to 2.5-2.9 (creative fatigue territory), the proven campaign couldn't absorb more budget without eroding efficiency, and Meta's reported conversions had never been confirmed against actual CRM sales — so nobody knew which numbers to trust. See how we apply the same playbook to paid advertising for healthcare practices.
Our Approach
We ran a two-campaign structure: the proven campaign kept anchoring results while a new Summer creative launched alongside it, proving fresh creative could match the top performers instead of betting the account on one ad. Benefit-led, educational messaging built trust with certification-seeking students, and the audience-segmented landing pages we built for the program held view rates at 75-81% against a 40-60% industry benchmark. Every week we confirmed Meta's attribution against CRM-confirmed sales, so the 36 purchases reported here are actual enrollments — not platform-flattered numbers. Want the same outcome? Start with our Google Ads management. We cover the thinking behind this in healthcare marketing beyond referrals. For the fundamentals behind this result, see our post on bidding on competitor brand keywords in Google Ads.
The Results
View the full Meta ads report- Return on Ad Spend
- 1,774%
- Every $1 of ad spend returned $17.74 in enrollment revenue — $66,176 from $3,729.48 over two months
- CRM-Confirmed Sales
- 36
- Every purchase confirmed against the client's CRM, not Meta-reported — 14 in May growing to 22 in June
- Cost per Enrollment
- $103.60
- Improving month over month ($100.12 in June) for a high-ticket certification program
- Landing Page View Rate
- 80.84%
- June campaign landing page view rate — double the 40-60% industry benchmark
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2.60x ROAS across the first 16 weeks, plus $6,186 booked from organic search in the first eight, from an account that couldn't attribute a single lead.
- Return on Ad Spend
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Construction
Build Better Live Happier
8M+ organic brand views and #1 in the Map Pack in 90 days, on zero ad spend.
- Organic Brand Views
- 8M+
- Map Pack Position
- #1
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