CapYear Academy
1,774% ROAS on Meta: $66,176 in enrollment revenue from $3,729 in ad spend
The Challenge
CapYear Academy sells a high-ticket CCMA certification program to pre-health students — a considered purchase where most ad accounts stall out. The program was enrolling 14 students a month from Meta and needed 20+, but every obvious move carried risk: audience frequencies had climbed to 2.5-2.9 (creative fatigue territory), the proven campaign couldn't absorb more budget without eroding efficiency, and Meta's reported conversions had never been reconciled against actual CRM sales — so nobody knew which numbers to trust.
Our Approach
We ran a two-campaign structure: the proven campaign kept anchoring results while a new Summer creative launched alongside it, proving fresh creative could match the top performers instead of betting the account on one ad. Benefit-led, educational messaging built trust with certification-seeking students, and the audience-segmented landing pages we built for the program held view rates at 75-81% against a 40-60% industry benchmark. Every week we reconciled Meta's attribution against CRM-confirmed sales, so the 36 purchases reported here are actual enrollments — not platform-flattered numbers.
The Results
1,774%
Return on Ad Spend
Every $1 of ad spend returned $17.74 in enrollment revenue — $66,176 from $3,729.48 over two months
36
CRM-Confirmed Sales
Every purchase reconciled against the client's CRM, not Meta-reported — 14 in May growing to 22 in June
$103.60
Cost per Enrollment
Improving month over month ($100.12 in June) for a high-ticket certification program
80.84%
Landing Page View Rate
June campaign landing page view rate — double the 40-60% industry benchmark
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