Education
CapYear Academy
1,774% ROAS on Meta: $66,176 in enrollment revenue from $3,729 in ad spend
- Return on Ad Spend
- 1,774%
The Challenge
CapYear Academy sells a high-ticket CCMA certification program to pre-health students — a considered purchase where most ad accounts stall out. The program was enrolling 14 students a month from Meta and needed 20+, but every obvious move carried risk: audience frequencies had climbed to 2.5-2.9 (creative fatigue territory), the proven campaign couldn't absorb more budget without eroding efficiency, and Meta's reported conversions had never been confirmed against actual CRM sales — so nobody knew which numbers to trust.
Our Approach
We ran a two-campaign structure: the proven campaign kept anchoring results while a new Summer creative launched alongside it, proving fresh creative could match the top performers instead of betting the account on one ad. Benefit-led, educational messaging built trust with certification-seeking students, and the audience-segmented landing pages we built for the program held view rates at 75-81% against a 40-60% industry benchmark. Every week we confirmed Meta's attribution against CRM-confirmed sales, so the 36 purchases reported here are actual enrollments — not platform-flattered numbers.
The Results
View the full Meta ads report- Return on Ad Spend
- 1,774%
- Every $1 of ad spend returned $17.74 in enrollment revenue — $66,176 from $3,729.48 over two months
- CRM-Confirmed Sales
- 36
- Every purchase confirmed against the client's CRM, not Meta-reported — 14 in May growing to 22 in June
- Cost per Enrollment
- $103.60
- Improving month over month ($100.12 in June) for a high-ticket certification program
- Landing Page View Rate
- 80.84%
- June campaign landing page view rate — double the 40-60% industry benchmark
More Growth Stories
Home Services
Just Better Moving
2.40x ROAS in seven weeks, plus $6,186 booked from organic search in eight weeks, from an account that couldn't attribute a single lead.
- Return on Ad Spend
- 2.40x
- Cost per Click
- -76%
Construction
Build Better Live Happier
8M+ organic brand views and #1 in the Map Pack in 90 days, on zero ad spend.
- Organic Brand Views
- 8M+
- Map Pack Position
- #1
Ready for Results Like These?
Every growth story starts with a conversation. Apply to work with ABMG and let's build yours.
CapYear Academy's story started with a diagnosis. Yours starts with an application.
Tell us about your business. A strategist reads every application within 48 hours.