The Challenge
Flora Marteen was a new resort wear brand entering competitive luxury fashion with nothing — no audience, no brand identity, no e-commerce, no content library, no social presence. They needed to launch with credibility, not look like a startup figuring it out publicly.
Our Approach
We treated this as a full startup launch, building everything simultaneously: brand identity and positioning, e-commerce platform, 200+ professional content assets, social channel setup with launch content calendar, email capture system, and multi-channel paid campaigns timed to go live together. Every piece was built to compound — brand drove organic, content fed paid, email captured interested buyers who weren't ready yet.
The Results
90 Days
Launch Timeline
From concept to live brand with all channels running simultaneously
6
Channels Live at Launch
E-commerce, paid ads, social, email, content, and SEO — all day one
200+
Content Assets
Professional content pieces fueling ads, social, and email from day one
Above Target
First-Month Revenue
Surpassed first-month revenue projections from coordinated launch
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