Construction
Build Better Live Happier
8M+ organic brand views and #1 in the Map Pack in 90 days, on zero ad spend.
- Organic Brand Views
- 8M+
The Challenge
Build Better Live Happier is a luxury custom home builder and multi-trade general contractor in Englewood Cliffs, NJ, serving Bergen County's premium markets — Alpine, Tenafly, Cresskill, Fort Lee. The work was exceptional; the presence wasn't. The portfolio lived on job sites and in referrals, the social channels barely registered, and the searches luxury home buyers actually make surfaced competitors instead. In a business where every project is won on trust and proof of craft, being hard to find and harder to vet had become the growth ceiling.
Our Approach
We ran a 90-day organic sprint built on one content program feeding three surfaces at once. Job-site content and founder-led storytelling went out two to three times a week across Instagram and Facebook, weekly Google Business Profile posts kept the local listing active, and local SEO aligned the site with the searches Bergen County buyers make. No ad spend anywhere in the sprint. The goal was to let the work itself carry the brand: the founder on camera, real projects, real towns, and a Google Business Profile that finally answered the searches the work deserved to win.
The Results
- Organic Brand Views
- 8M+
- Across brand and founder channels in the 90-day sprint — 1.3M reach on Instagram and 5.7M on Facebook, all organic
- Map Pack Position
- #1
- For 'custom home builder Englewood Cliffs' — the search a luxury buyer in their home market actually makes
- GBP Direction Requests
- 4.2X
- Direction requests on the Google Business Profile grew from 17 to 72 month over month
- Top Single Post
- 4.04M
- Views on one organic post, with 33K shares — proof the work itself is the creative
More Growth Stories
Home Services
Just Better Moving
2.40x ROAS in seven weeks, plus $6,186 booked from organic search in eight weeks, from an account that couldn't attribute a single lead.
- Return on Ad Spend
- 2.40x
- Cost per Click
- -76%
Education
CapYear Academy
1,774% ROAS on Meta: $66,176 in enrollment revenue from $3,729 in ad spend
- Return on Ad Spend
- 1,774%
- CRM-Confirmed Sales
- 36
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