Build Better Live Happier
8M+ organic brand views and #1 in the Map Pack in 90 days, on zero ad spend.
The Challenge
Build Better Live Happier is a luxury custom home builder and multi-trade general contractor in Englewood Cliffs, NJ, serving Bergen County's premium markets — Alpine, Tenafly, Cresskill, Fort Lee. The work was exceptional; the presence wasn't. The portfolio lived on job sites and in referrals, the social channels barely registered, and the searches luxury home buyers actually make surfaced competitors instead. In a business where every project is won on trust and proof of craft, being hard to find and harder to vet had become the growth ceiling.
Our Approach
We ran a 90-day organic sprint built on one content engine feeding three surfaces at once. Job-site content and founder-led storytelling went out two to three times a week across Instagram and Facebook, weekly Google Business Profile posts kept the local listing active, and local SEO aligned the site with the searches Bergen County buyers make. No ad spend anywhere in the sprint. The goal was to let the work itself carry the brand: the founder on camera, real projects, real towns, and a Google Business Profile that finally answered the searches the work deserved to win.
The Results
8M+
Organic Brand Views
Across brand and founder channels in the 90-day sprint — 1.3M reach on Instagram and 5.7M on Facebook, all organic
#1
Map Pack Position
For 'custom home builder Englewood Cliffs' — the search a luxury buyer in their home market actually makes
4.2X
GBP Direction Requests
Direction requests on the Google Business Profile grew from 17 to 72 month over month
4.04M
Top Single Post
Views on one organic post, with 33K shares — proof the work itself is the creative
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