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Hospitality & Restaurants
Gelotti Ice Cream
From invisible online to the first result in their market — 39,262% profile view growth
The Challenge
Gelotti had everything a family ice cream shop needs except visibility: a decades-old product, loyal locals, and a great storefront — but almost no one could find them online. Sporadic posting, no local SEO strategy, and a Google profile that wasn't telling the story meant every 'best ice cream near me' search routed customers to bigger names with weaker product.
Our Approach
We built a daily content program at the storefront, rebuilt the Google Business Profile from the ground up, and turned the social feed into a community channel with active 2-hour response time. Professional photography and video replaced phone snapshots; a strategic content calendar replaced random posts. Local search authority compounded as content consistency, reviews, and engagement signals all rose together.
The Results
39,262%
Profile Views
Explosive growth in Google Business Profile discovery driven by content + local SEO
885%
TikTok Engagement
Engagement rate jumped nearly 10x as short-form content hit its rhythm
142.5K
Local Reach
Monthly local reach across Instagram, Facebook, and Google as the authority play compounded
15.28%
Google Search Growth
Organic Google search growth driven by the Local SEO + content flywheel
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