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Hospitality & Restaurants
Gelotti Ice Cream
From invisible online to the first result in their market: 394X profile view growth
The Challenge
Gelotti had everything a family ice cream shop needs except visibility: a decades-old product, loyal locals, and a great storefront — but almost no one could find them online. Sporadic posting, no local SEO strategy, and a Google profile that wasn't telling the story meant every 'best ice cream near me' search routed customers to bigger names with weaker product.
Our Approach
We built a daily content program at the storefront, rebuilt the Google Business Profile from the ground up, and turned the social feed into a community channel with active 2-hour response time. Professional photography and video replaced phone snapshots; a strategic content calendar replaced random posts. Local search authority compounded as content consistency, reviews, and engagement signals all rose together.
The Results
394X
Profile View Growth
Google Business Profile discovery, year over year, driven by content + local SEO
885%
TikTok Engagement
Engagement rate jumped nearly 10x as short-form content hit its rhythm
142.5K
Local Reach
Monthly local reach across Instagram, Facebook, and Google as the authority play compounded
15.28%
Google Search Growth
Organic Google search growth driven by the Local SEO + content flywheel
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