Hospitality & Restaurants
Gelotti Ice Cream
From invisible online to the first result in their market: 394X profile view growth
- Profile View Growth
- 394X
The Challenge
Gelotti had everything a family ice cream shop needs except visibility: a decades-old product, loyal locals, and a great storefront — but almost no one could find them online. Sporadic posting, no local SEO strategy, and a Google profile that wasn't telling the story meant every 'best ice cream near me' search routed customers to bigger names with weaker product. See how we apply the same playbook to social media for restaurants and hospitality brands.
Our Approach
We built a daily content program at the storefront, rebuilt the Google Business Profile from the ground up, and turned the social feed into a community channel with active 2-hour response time. Professional photography and video replaced phone snapshots; a strategic content calendar replaced random posts. Local search authority compounded as content consistency, reviews, and engagement signals all rose together. The work behind these numbers is our social media management. We cover the thinking behind this in a restaurant marketing system that fills tables. For the fundamentals behind this result, see our post on the best time to post on Instagram.
The Results
View the full Gelotti YTD report- Profile View Growth
- 394X
- Google Business Profile discovery, year over year, driven by content + local SEO
- TikTok Engagement
- 885%
- Engagement rate jumped nearly 10x as short-form content hit its rhythm
- Local Reach
- 142.5K
- Monthly local reach across Instagram, Facebook, and Google as the authority play compounded
- Google Search Growth
- 15.28%
- Organic Google search growth driven by the Local SEO + content flywheel
More Growth Stories
Home Services
Just Better Moving
2.60x ROAS across the first 16 weeks, plus $6,186 booked from organic search in the first eight, from an account that couldn't attribute a single lead.
- Return on Ad Spend
- 2.60x
- Cost per Click
- -76%
Education
CapYear Academy
1,774% ROAS on Meta: $66,176 in enrollment revenue from $3,729 in ad spend
- Return on Ad Spend
- 1,774%
- CRM-Confirmed Sales
- 36
Ready for Results Like These?
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