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UGC outperforms polished content 4:1 in hospitality. Build a social presence that makes people crave your food and dream about your rooms.
What restaurants & hospitality get wrong about social media management
Restaurants and hotels live and die by visual content — yet most post inconsistently, use poor lighting, and never leverage the most powerful content available: user-generated content from actual guests. UGC outperforms polished branded content 4:1 in engagement for hospitality businesses. Meanwhile, competitors who post daily food photography, behind-the-kitchen content, and guest experience stories build the kind of social presence that turns casual scrollers into tonight's reservation. An empty or stale social media profile tells a potential guest 'this place might be closed' — even if you're fully booked.
How ABMG does it differently
We build a social-first content strategy powered by professional food and property photography, UGC curation, and behind-the-scenes storytelling. Instagram is the primary platform — it's where 40% of diners discover new restaurants and travelers research hotels. TikTok drives discovery among younger demographics with short-form kitchen content, room reveals, and food preparation videos. Facebook maintains community engagement and event promotion. Content calendars align with seasonal menus, events, and local happenings. We curate and repost guest content (with permission) because authentic guest experiences convert 4X better than branded content. Paid amplification puts your best food and property content in front of local audiences at the moment they're deciding where to eat or stay.
Visual-first strategy for Instagram, TikTok, and Facebook
3–5 posts per week with professional food/property photography
UGC curation and reposting strategy for authentic social proof
Behind-the-scenes kitchen, team, and hospitality content
Seasonal and event-driven content calendar
Monthly analytics with engagement, reach, and reservation attribution
Consistent visual presence that drives discovery and cravings
UGC-powered social proof converting scrollers into guests
Warm local audience that responds to event and seasonal promotions
Brand awareness growth in your neighborhood and among travelers
Create shareable moments: Instagram-worthy plating, a signature dish with visual flair, a photogenic interior design element, or a unique cocktail presentation. Then make sharing easy — a subtle branded hashtag, a small sign encouraging photos, and staff trained to offer to take photos for guests. The best UGC comes from creating experiences people naturally want to share. We monitor and curate this content for your channels.
Instagram is primary for hotels — it's where travelers plan trips and save inspiration. TikTok is growing fast for discovery, especially with room tours, property reveals, and 'day in the life' staff content. The content style differs: Instagram favors polished, aspirational imagery. TikTok rewards authentic, personality-driven content. We produce for both from the same content sessions.
Social media drives hospitality decisions more than any other industry. 40% of diners discover new restaurants through social media, and travelers spend hours scrolling hotel content before booking. The path isn't always direct — someone sees your food content on Tuesday, saves the post, and makes a reservation for Friday. Social drives the 'I need to try that' impulse that turns into revenue within days, not months.
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6-month minimum engagement · Month-to-month after that · Select clients only