Content & Media Production for Healthcare & Med Spas
Professional before/after photography, patient education videos, and treatment showcases that build trust and fill your schedule.
The Problem
What healthcare & med spas get wrong about content & media production
Healthcare practices struggle with content for a unique reason: HIPAA. Before/after photos require explicit consent. Patient testimonials need careful handling. Generic stock imagery of smiling doctors undermines credibility. But 94% of patients use online reviews and content to evaluate providers, and practices with professional visual content see 3–5X more inquiries than those relying on stock photos. The practices winning patients aren't the best clinically — they're the ones who look the best online.
Our Approach
How ABMG does it differently
We produce HIPAA-compliant content that showcases your treatments, team, and results. Monthly shoots capture before/after transformations (with proper consent documentation), provider education videos, facility tours, and treatment explainers. Short-form video for social and ads demonstrates your expertise in 30–60 seconds. Written content positions your providers as trusted authorities — answering the health questions patients actually search for. Every piece of content is designed to build the trust patients need before they book, and formatted for use across your website, social channels, and advertising.
What We Deliver
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Monthly on-site photo and video shoots with HIPAA-compliant consent
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Before/after treatment photography with proper documentation
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Provider education videos positioning your team as experts
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Treatment explainer content for website and social channels
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Social media content calendar with multi-format repurposing
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Patient education written content for SEO and authority building
What You Can Expect
Professional visual presence that differentiates from stock-photo competitors
Before/after portfolio that converts skeptical prospects into booked patients
Fresh ad creative preventing fatigue across Google and Meta campaigns
Compounding content library that becomes a competitive advantage
Compliance
All patient photography and video requires signed HIPAA-compliant consent forms. We manage the consent documentation process. No identifiable patient information shared without explicit written permission.
Other Services for Healthcare & Med Spas
Content & Media Production for Other Industries
Frequently Asked Questions
How do you handle before/after photos under HIPAA?
We provide HIPAA-compliant consent forms for every patient featured in marketing content. Photos are taken by our team during scheduled sessions, and patients review and approve each image before publication. We manage the entire consent workflow so your staff doesn't have to.
What kind of videos work best for healthcare marketing?
Treatment explainers (30–60 seconds showing what to expect), provider introductions (building trust before the visit), patient transformation stories (with consent), and educational content answering common health questions. Short-form video for social media and longer explainers for your website and YouTube.
How often should we produce new content?
Monthly shoots produce 8–10 videos and 20–30 photos that get repurposed across every channel for weeks. One shoot becomes social posts, ad creative, website content, and email imagery. The content library compounds — by month 6, you have a substantial visual portfolio that competitors can't replicate overnight.
How does your marketing stack up?
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