Content & Media Production for Automotive & Dealerships
Vehicle walkarounds, lifestyle content, and video-first marketing that captures attention in a market where 75% of buyers watch car-related video.
The Problem
What automotive & dealerships get wrong about content & media production
75% of car buyers watch car-related video during their research. TikTok delivers 40% lower CPA in dealer tests. Yet most dealerships still rely on manufacturer stock photos and generic lot shots that look identical to every other dealer in the region. When every dealership runs the same OEM creative, buyers choose on price alone. The dealers winning market share are the ones producing authentic, engaging content that builds a brand identity beyond the manufacturer badge.
Our Approach
How ABMG does it differently
We build a video-first content operation designed for automotive. Monthly shoots capture vehicle walkarounds, team personality content, delivery celebrations, and behind-the-scenes service department footage. Short-form video for TikTok, Instagram Reels, and YouTube Shorts targets the 75% of buyers consuming video during research. Professional photography showcases inventory with lifestyle context — not just lot shots. Content is repurposed across every channel: website, social, ads, and email. Each shoot produces weeks of content, building a library that differentiates your dealership from the OEM template every competitor uses.
What We Deliver
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Monthly on-site video and photo shoots at your dealership
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Vehicle walkaround videos optimized for social and YouTube
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Short-form content for TikTok, Reels, and Shorts (9:16 format)
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Lifestyle and delivery content showcasing the ownership experience
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Professional inventory photography for website and ad creative
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Multi-channel content calendar aligned with inventory and promotions
What You Can Expect
Brand differentiation beyond OEM templates that every competitor uses
40% lower ad costs with original video creative versus stock assets
Engagement growth on social platforms where buyers research
Content library that compounds into a sustainable competitive moat
Other Services for Automotive & Dealerships
Content & Media Production for Other Industries
Frequently Asked Questions
How do vehicle walkaround videos help sell cars?
75% of buyers watch car-related video during research. A well-produced walkaround video gives buyers a virtual showroom experience — they see the vehicle from every angle, hear about key features, and build familiarity before stepping foot on your lot. Dealerships using video walkarounds see higher engagement and shorter time-to-sale because buyers arrive pre-sold.
Should we focus on TikTok or YouTube for automotive content?
Both, with different content strategies. TikTok and Reels (short-form, 30–60 seconds) drive awareness and lower CPA by 40% in dealer tests. YouTube (longer walkarounds, 2–5 minutes) captures high-intent buyers doing deep research. We produce content in formats optimized for each platform from the same shoot sessions.
Can we use this content in our OEM co-op advertising?
Yes. We produce content that works within co-op guidelines while also being engaging enough for organic social and paid campaigns. The key is shooting original content that features your dealership specifically — OEM co-op programs often favor dealer-specific creative over generic manufacturer assets.
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