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Vehicle walkarounds, lifestyle content, and video-first marketing that captures attention in a market where 75% of buyers watch car-related video.
What automotive & dealerships get wrong about content & media production
75% of car buyers watch car-related video during their research. TikTok delivers 40% lower CPA in dealer tests. Yet most dealerships still rely on manufacturer stock photos and generic lot shots that look identical to every other dealer in the region. When every dealership runs the same OEM creative, buyers choose on price alone. The dealers winning market share are the ones producing authentic, engaging content that builds a brand identity beyond the manufacturer badge.
How ABMG does it differently
We build a video-first content operation designed for automotive. Monthly shoots capture vehicle walkarounds, team personality content, delivery celebrations, and behind-the-scenes service department footage. Short-form video for TikTok, Instagram Reels, and YouTube Shorts targets the 75% of buyers consuming video during research. Professional photography showcases inventory with lifestyle context — not just lot shots. Content is repurposed across every channel: website, social, ads, and email. Each shoot produces weeks of content, building a library that differentiates your dealership from the OEM template every competitor uses.
Monthly on-site video and photo shoots at your dealership
Vehicle walkaround videos optimized for social and YouTube
Short-form content for TikTok, Reels, and Shorts (9:16 format)
Lifestyle and delivery content showcasing the ownership experience
Professional inventory photography for website and ad creative
Multi-channel content calendar aligned with inventory and promotions
Brand differentiation beyond OEM templates that every competitor uses
40% lower ad costs with original video creative versus stock assets
Engagement growth on social platforms where buyers research
Content library that compounds into a sustainable competitive moat
75% of buyers watch car-related video during research. A well-produced walkaround video gives buyers a virtual showroom experience — they see the vehicle from every angle, hear about key features, and build familiarity before stepping foot on your lot. Dealerships using video walkarounds see higher engagement and shorter time-to-sale because buyers arrive pre-sold.
Both, with different content strategies. TikTok and Reels (short-form, 30–60 seconds) drive awareness and lower CPA by 40% in dealer tests. YouTube (longer walkarounds, 2–5 minutes) captures high-intent buyers doing deep research. We produce content in formats optimized for each platform from the same shoot sessions.
Yes. We produce content that works within co-op guidelines while also being engaging enough for organic social and paid campaigns. The key is shooting original content that features your dealership specifically — OEM co-op programs often favor dealer-specific creative over generic manufacturer assets.
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