Paid Advertising for Automotive & Dealerships
Stop renting leads from third parties. Build your own first-party pipeline that delivers qualified buyers to your showroom.
The Problem
What automotive & dealerships get wrong about paid advertising
Dealers spend an average of $109K per year on third-party lead providers while 43% of website leads never receive a callback within 24 hours. Google Ads CPC for automotive rose 5% to $70 per lead in 2025, and most dealers are optimizing for form fills instead of vehicles sold. The result: rising costs, declining close rates, and no owned data asset to show for the spend. Meanwhile, service department marketing — which converts at 14.67% versus 7.76% for vehicle sales — gets almost no dedicated budget.
Our Approach
How ABMG does it differently
We build a first-party lead generation machine that you own and control. Google Ads campaigns target high-intent searches segmented by vehicle type, price range, and buyer stage — not broad 'cars for sale' terms that waste budget. Meta campaigns use dynamic inventory ads showing specific vehicles to in-market shoppers. We build separate campaigns for your service department because the conversion rate is nearly double vehicle sales. Every lead is tracked through your CRM/DMS from ad click to showroom visit to sale, so you optimize for revenue — not clicks.
What We Deliver
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Vehicle sales and service department campaign architecture
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Dynamic inventory ads on Meta with real-time stock integration
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High-intent Google Ads targeting by vehicle type and buyer stage
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CRM/DMS integration for full-funnel attribution to vehicles sold
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Co-op compliant creative that qualifies for manufacturer reimbursement
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Monthly reporting tied to cost per sale and service RO revenue
What You Can Expect
First-party lead pipeline reducing third-party dependency by 30–50%
Service department revenue growth from dedicated campaign investment
Full attribution from ad click to vehicle sale and service revenue
Lower cost per acquisition through better targeting and follow-up
Compliance
Campaigns designed to qualify for OEM co-op advertising reimbursement. TILA/Reg Z compliance for financing terms in ad copy. CAN-SPAM compliance for email follow-up sequences.
Other Services for Automotive & Dealerships
Paid Advertising for Other Industries
Frequently Asked Questions
Can your ads work within our OEM co-op guidelines?
Yes. We design campaigns that qualify for co-op reimbursement while significantly outperforming the cookie-cutter co-op templates most dealers run. The key is building campaigns that satisfy manufacturer requirements AND target your specific market — not just checking the compliance box.
How do you track ads all the way to a vehicle sale?
We integrate with your CRM and DMS to track every lead from first ad click through showroom visit to closed sale. This means you see cost per vehicle sold — not just cost per lead. Most dealers discover that their 'cheapest' lead source actually has the worst close rate when tracked to revenue.
Should we spend more on vehicle sales or service department ads?
Service ads convert at 14.67% versus 7.76% for vehicle sales, and service customers become repeat buyers. We recommend dedicating 15–25% of ad budget to service department marketing — it's the highest-ROI segment most dealers completely ignore.
How does your marketing stack up?
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