Email & SMS Marketing for Automotive & Dealerships
Automated service reminders generate $9.86 per recipient. Turn your customer database into the highest-ROI channel in your dealership.
The Problem
What automotive & dealerships get wrong about email & sms
Most dealers sit on a goldmine of customer data — past buyers, service customers, lease holders — and do nothing with it. No service reminders when oil changes are due. No lease-end campaigns 6 months before expiration. No automated follow-up for leads that didn't close. The average automotive email generates $9.86 per recipient, yet most dealers massively underinvest in this channel. Meanwhile, they spend $109K per year on third-party leads that deliver worse conversion rates than their own database.
Our Approach
How ABMG does it differently
We build lifecycle marketing automation that activates every stage of the customer journey. Service reminder workflows trigger when maintenance is due — oil changes, tire rotations, manufacturer-recommended intervals. Lease-end campaigns start 8 months before expiration with trade-in offers and new model information. Post-sale sequences drive Google reviews and service department visits. Unsold lead nurture keeps your dealership top-of-mind through the 3+ month buying journey. Every sequence is integrated with your DMS/CRM so communications are personalized to vehicle owned, purchase date, and service history.
What We Deliver
- ✓
DMS/CRM-integrated lifecycle email and SMS automation
- ✓
Service reminder workflows tied to manufacturer maintenance schedules
- ✓
Lease-end and purchase anniversary campaigns
- ✓
Unsold lead nurture sequences for 3–6 month buying cycles
- ✓
Post-sale review generation and service onboarding
- ✓
Revenue attribution by campaign — service ROs and vehicle sales
What You Can Expect
Service department revenue growth through automated maintenance reminders
Repeat purchase acceleration via lease-end and anniversary campaigns
Higher lead-to-sale conversion through nurture during buying journey
Measurable ROI of $36–$44 per dollar spent on email marketing
Other Services for Automotive & Dealerships
Email & SMS for Other Industries
Frequently Asked Questions
We have a DMS. Can you integrate with it?
Yes. We integrate with major DMS platforms (CDK, Reynolds & Reynolds, Dealertrack) to pull customer data, vehicle ownership, service history, and lease/purchase dates. This lets us trigger automated campaigns based on real customer lifecycle events — not just generic blasts.
How soon after buying should we start emailing customers?
Immediately. Post-sale sequences should start within 48 hours: thank you email, survey, Google review request, and service department introduction. Service reminders begin based on vehicle-specific maintenance schedules. The first year after purchase is the highest-engagement window — don't waste it.
What's the ROI on email marketing for a dealership?
Automotive email generates an average of $9.86 per recipient and $36–$44 ROI per dollar spent. Service reminder emails alone typically generate enough service RO revenue to pay for the entire email program multiple times over. It's the highest-ROI channel most dealers ignore.
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