Social Media Management for Law Firms
Build thought leadership and referral visibility on LinkedIn and social — where 57% of legal CMOs say content is their most effective marketing tactic.
The Problem
What law firms get wrong about social media management
Most law firms view social media as an afterthought — an occasional blog post shared to a dormant LinkedIn page. But referrals drive 20–40% of cases for most firms, and social media is the modern way to stay top-of-mind with referral sources. When a business attorney hasn't posted on LinkedIn in 6 months, they're invisible to the CPAs, financial advisors, and other professionals who could be sending them clients. The firms winning referral business are the ones maintaining consistent social visibility.
Our Approach
How ABMG does it differently
We build a thought leadership social strategy centered on LinkedIn for B2B law practices and Facebook/Instagram for consumer-facing firms. Content focuses on practical legal insights (not generic legal news), case type education, community involvement, and attorney personality content that humanizes your firm. Referral source nurture is built into the strategy — content designed to remind CPAs, financial advisors, and business owners that your firm exists and specializes in exactly what their clients need. Every post is reviewed for bar advertising compliance before publication.
What We Deliver
- ✓
LinkedIn-first strategy for B2B practices, Facebook/Instagram for consumer-facing
- ✓
3–5 posts per week with bar-compliant content
- ✓
Attorney thought leadership content and practice area insights
- ✓
Referral source nurture content targeting professional networks
- ✓
Community management and professional engagement
- ✓
Monthly analytics reporting with audience growth and engagement trends
What You Can Expect
Consistent visibility with referral sources who send 20–40% of cases
Attorney authority positioning as the go-to expert in practice area
Professional social presence that builds trust before the first meeting
Audience warming that improves paid campaign performance
Compliance
All social content reviewed for state bar advertising compliance before publication. No guarantees of outcomes. Testimonials used only where bar rules permit. Required disclaimers included.
Other Services for Law Firms
Social Media Management for Other Industries
Frequently Asked Questions
Which social platform matters most for law firms?
LinkedIn is primary for business law, corporate, and B2B practices — it's where referral sources (CPAs, financial advisors, business owners) spend their professional time. Facebook and Instagram work better for consumer-facing practices (personal injury, family law, estate planning) targeting local audiences. We recommend the mix based on your practice areas and target clients.
What kind of content should attorneys post on social media?
Practical legal insights — not generic legal news. Think 'what business owners should know before signing a commercial lease' or '3 mistakes people make with estate planning.' Content that demonstrates expertise while being genuinely useful. Written content is rated the #1 most effective marketing tactic by 57% of legal CMOs.
How do you ensure social content complies with bar advertising rules?
Every post goes through a compliance review before publication. We never guarantee case outcomes, include required disclaimers where applicable, and follow state-specific rules around testimonials and case results. We stay current on bar advertising rules for every state where our law firm clients practice.
How does your marketing stack up?
Take the 2-Minute Growth ScoreAnother Quarter Is Going to Pass
Either Way.
Spend it compounding.
You've already tried doing it yourself, hiring for it, or handing it to an agency. The next quarter can go the same way, or one team can finally own the whole thing. Apply in 2 minutes. Our team reviews every application within 48 hours.
Select clients only · Every application personally reviewed