Loading...
Loading...
Build thought leadership and referral visibility on LinkedIn and social — where 57% of legal CMOs say content is their most effective marketing tactic.
What law firms get wrong about social media management
Most law firms view social media as an afterthought — an occasional blog post shared to a dormant LinkedIn page. But referrals drive 20–40% of cases for most firms, and social media is the modern way to stay top-of-mind with referral sources. When a business attorney hasn't posted on LinkedIn in 6 months, they're invisible to the CPAs, financial advisors, and other professionals who could be sending them clients. The firms winning referral business are the ones maintaining consistent social visibility.
How ABMG does it differently
We build a thought leadership social strategy centered on LinkedIn for B2B law practices and Facebook/Instagram for consumer-facing firms. Content focuses on practical legal insights (not generic legal news), case type education, community involvement, and attorney personality content that humanizes your firm. Referral source nurture is built into the strategy — content designed to remind CPAs, financial advisors, and business owners that your firm exists and specializes in exactly what their clients need. Every post is reviewed for bar advertising compliance before publication.
LinkedIn-first strategy for B2B practices, Facebook/Instagram for consumer-facing
3–5 posts per week with bar-compliant content
Attorney thought leadership content and practice area insights
Referral source nurture content targeting professional networks
Community management and professional engagement
Monthly analytics reporting with audience growth and engagement trends
Consistent visibility with referral sources who send 20–40% of cases
Attorney authority positioning as the go-to expert in practice area
Professional social presence that builds trust before the first meeting
Audience warming that improves paid campaign performance
Compliance
All social content reviewed for state bar advertising compliance before publication. No guarantees of outcomes. Testimonials used only where bar rules permit. Required disclaimers included.
LinkedIn is primary for business law, corporate, and B2B practices — it's where referral sources (CPAs, financial advisors, business owners) spend their professional time. Facebook and Instagram work better for consumer-facing practices (personal injury, family law, estate planning) targeting local audiences. We recommend the mix based on your practice areas and target clients.
Practical legal insights — not generic legal news. Think 'what business owners should know before signing a commercial lease' or '3 mistakes people make with estate planning.' Content that demonstrates expertise while being genuinely useful. Written content is rated the #1 most effective marketing tactic by 57% of legal CMOs.
Every post goes through a compliance review before publication. We never guarantee case outcomes, include required disclaimers where applicable, and follow state-specific rules around testimonials and case results. We stay current on bar advertising rules for every state where our law firm clients practice.
How does your marketing stack up?
Take the 2-Minute Growth ScoreThe second best time is now.
Every month without a clear strategy is another month of revenue walking out the door. Apply in 2 minutes — our team reviews every application within 48 hours.
6-month minimum engagement · Month-to-month after that · Select clients only