Performance Marketing
Paid Advertising for Law Firms
Win cases worth taking — not just clicks worth counting. Paid campaigns that target case types and client profiles, not generic legal keywords.
The Problem
Legal PPC is a money pit unless you know what you're doing. Personal injury keywords can exceed $100 per click, and most firms bid on broad terms like 'lawyer near me' that attract unqualified prospects who can't afford their services or don't match their practice areas. The result: firms spend $5,000–$15,000 per month on ads and get flooded with intake calls that go nowhere — or worse, 35–50% of qualified leads go to the first firm that responds, and your firm isn't fast enough.
Our Approach
We build case-type-specific campaigns that target the clients you actually want. Instead of bidding on 'personal injury lawyer,' we target specific case types and income levels — 'car accident attorney [city]' or 'business litigation lawyer for companies.' Landing pages are built for each practice area with clear qualification criteria so unqualified prospects self-filter before calling. We integrate with your intake system to measure cost per retained client — not cost per call — and optimize campaigns based on which ad groups produce the highest-value cases.
What We Deliver
Practice-area-specific campaign architecture on Google and LinkedIn
Case-type landing pages with built-in lead qualification
Intake funnel optimization to reduce 40–60% prospect leakage
Retargeting campaigns for prospects who visited but didn't call
Cost-per-retained-client tracking through your case management system
Competitive intelligence on peer firm ad strategies in your market
What You Can Expect
Higher case values from better-qualified leads matching your ideal client
30–60% intake conversion improvement through funnel optimization
Reduced dependence on $50–100/click bidding wars through smart targeting
Full attribution from ad spend to retained cases and case value
Compliance
All ad copy and landing pages designed within state bar advertising rules. Disclaimers included where required. No guarantees of outcomes. Testimonials used only where bar rules permit.
Other Services for Law Firms
Paid Advertising for Other Industries
Frequently Asked Questions
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