Paid Advertising for Law Firms
Win cases worth taking — not just clicks worth counting. Paid campaigns that target case types and client profiles, not generic legal keywords.
The Problem
What law firms get wrong about paid advertising
Legal PPC is a money pit unless you know what you're doing. Personal injury keywords can exceed $100 per click, and most firms bid on broad terms like 'lawyer near me' that attract unqualified prospects who can't afford their services or don't match their practice areas. The result: firms spend $5,000–$15,000 per month on ads and get flooded with intake calls that go nowhere — or worse, 35–50% of qualified leads go to the first firm that responds, and your firm isn't fast enough.
Our Approach
How ABMG does it differently
We build case-type-specific campaigns that target the clients you actually want. Instead of bidding on 'personal injury lawyer,' we target specific case types and income levels — 'car accident attorney [city]' or 'business litigation lawyer for companies.' Landing pages are built for each practice area with clear qualification criteria so unqualified prospects self-filter before calling. We integrate with your intake system to measure cost per retained client — not cost per call — and optimize campaigns based on which ad groups produce the highest-value cases.
What We Deliver
- ✓
Practice-area-specific campaign architecture on Google and LinkedIn
- ✓
Case-type landing pages with built-in lead qualification
- ✓
Intake funnel optimization to reduce 40–60% prospect leakage
- ✓
Retargeting campaigns for prospects who visited but didn't call
- ✓
Cost-per-retained-client tracking through your case management system
- ✓
Competitive intelligence on peer firm ad strategies in your market
What You Can Expect
Higher case values from better-qualified leads matching your ideal client
30–60% intake conversion improvement through funnel optimization
Reduced dependence on $50–100/click bidding wars through smart targeting
Full attribution from ad spend to retained cases and case value
Compliance
All ad copy and landing pages designed within state bar advertising rules. Disclaimers included where required. No guarantees of outcomes. Testimonials used only where bar rules permit.
Other Services for Law Firms
Paid Advertising for Other Industries
Frequently Asked Questions
Legal PPC is so expensive — is it even worth it for our firm?
It depends on your case economics. If your average case value is $10,000+ and you're currently spending $100/click on broad terms, the math doesn't work. But when we target specific case types and optimize for retained clients (not clicks), firms typically see 4–6X return on ad spend. The key is stopping the waste on unqualified clicks.
How do you handle bar advertising compliance in our state?
We stay current on bar advertising rules for every state where our law firm clients practice. Every ad, landing page, and email sequence is reviewed for compliance before launch. We never guarantee outcomes, include required disclaimers, and follow all state-specific rules around testimonials and case results.
Can you help with intake — not just generating leads?
Intake optimization is built into our approach. 35–50% of qualified legal leads go to the first firm that responds. We build automated intake workflows so your firm responds within minutes, qualification happens before the call reaches an attorney, and follow-up sequences re-engage prospects who don't convert on the first contact.
How does your marketing stack up?
Take the 2-Minute Growth ScoreAnother Quarter Is Going to Pass
Either Way.
Spend it compounding.
You've already tried doing it yourself, hiring for it, or handing it to an agency. The next quarter can go the same way, or one team can finally own the whole thing. Apply in 2 minutes. Our team reviews every application within 48 hours.
Select clients only · Every application personally reviewed