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Build the social storefront that turns scrollers into shoppers — because 54% of social media users research products on social before buying.
What retail & e-commerce get wrong about social media management
Retail and e-commerce brands treat social media as a product catalog — posting flat product photos with prices and 'shop now' captions. This approach fails because social platforms reward engagement, not sales pitches. The brands winning on social are creating content people want to watch: styling tips, unboxing experiences, customer spotlights, behind-the-scenes production, and lifestyle content that shows products in context. Meanwhile, most retailers post inconsistently, never engage with comments, and have no strategy for converting social followers into email subscribers and customers. Social commerce features (Instagram Shopping, TikTok Shop) offer direct purchase paths that most retailers haven't activated.
How ABMG does it differently
We build social media strategies that balance brand building with revenue generation. Content follows the 70/20/10 rule: 70% lifestyle and value content (styling tips, how-to, inspiration), 20% social proof (customer photos, reviews, unboxings), and 10% direct promotion (sales, new arrivals, limited editions). Instagram and TikTok are primary platforms for product discovery — 54% of social users research products on social before buying. Social shopping features (Instagram Shopping, TikTok Shop) are activated and maintained so followers can purchase without leaving the platform. Community management builds relationships with engaged followers who become brand advocates. Paid amplification puts your best-performing content in front of lookalike audiences who match your existing customers.
Content strategy for Instagram, TikTok, Facebook, and Pinterest
3–5 posts per week with lifestyle, UGC, and product content mix
Social shopping setup and maintenance (Instagram Shopping, TikTok Shop)
Community management and customer engagement
Paid amplification targeting lookalike audiences from existing customers
Monthly analytics with engagement, traffic, and revenue attribution
Social storefront driving discovery and direct purchases
Engaged community of brand advocates who share and recommend
Consistent content converting social followers into email subscribers and buyers
Social commerce revenue through in-platform shopping features
Instagram is the primary platform for most retail brands — it's visual, has shopping features, and captures the largest share of product discovery. TikTok is essential for reaching younger demographics and driving viral product discovery (the 'TikTok made me buy it' effect). Pinterest works well for home, fashion, and gift-oriented products where users actively save and plan purchases. Facebook remains important for retargeting and reaching older demographics. We recommend the mix based on your products and target customer.
Make sharing easy and rewarding. Include a branded hashtag card in every package. Repost customer content (with permission) to your feed — people love being featured. Run occasional UGC campaigns ('show us your setup'). Create products or packaging that's inherently photogenic. The best UGC comes from products people are proud to share — your job is to make sharing frictionless and appreciated.
54% of social media users research products on social platforms before purchasing, and social commerce is growing 25%+ year-over-year. Instagram Shopping and TikTok Shop enable direct in-app purchases with zero friction. But even beyond direct sales, social media drives a massive amount of attributed revenue through awareness, consideration, and retargeting. The customer who discovers your product on TikTok, follows your Instagram, and buys from your website a week later was a social media conversion — even though the last click was direct.
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6-month minimum engagement · Month-to-month after that · Select clients only