Brand & Creative
Social Media Management for Retail & E-Commerce
Build the social storefront that turns scrollers into shoppers — because 54% of social media users research products on social before buying.
The Problem
Retail and e-commerce brands treat social media as a product catalog — posting flat product photos with prices and 'shop now' captions. This approach fails because social platforms reward engagement, not sales pitches. The brands winning on social are creating content people want to watch: styling tips, unboxing experiences, customer spotlights, behind-the-scenes production, and lifestyle content that shows products in context. Meanwhile, most retailers post inconsistently, never engage with comments, and have no strategy for converting social followers into email subscribers and customers. Social commerce features (Instagram Shopping, TikTok Shop) offer direct purchase paths that most retailers haven't activated.
Our Approach
We build social media strategies that balance brand building with revenue generation. Content follows the 70/20/10 rule: 70% lifestyle and value content (styling tips, how-to, inspiration), 20% social proof (customer photos, reviews, unboxings), and 10% direct promotion (sales, new arrivals, limited editions). Instagram and TikTok are primary platforms for product discovery — 54% of social users research products on social before buying. Social shopping features (Instagram Shopping, TikTok Shop) are activated and maintained so followers can purchase without leaving the platform. Community management builds relationships with engaged followers who become brand advocates. Paid amplification puts your best-performing content in front of lookalike audiences who match your existing customers.
What We Deliver
Content strategy for Instagram, TikTok, Facebook, and Pinterest
3–5 posts per week with lifestyle, UGC, and product content mix
Social shopping setup and maintenance (Instagram Shopping, TikTok Shop)
Community management and customer engagement
Paid amplification targeting lookalike audiences from existing customers
Monthly analytics with engagement, traffic, and revenue attribution
What You Can Expect
Social storefront driving discovery and direct purchases
Engaged community of brand advocates who share and recommend
Consistent content converting social followers into email subscribers and buyers
Social commerce revenue through in-platform shopping features
Other Services for Retail & E-Commerce
Social Media Management for Other Industries
Frequently Asked Questions
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