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Stop losing leads to slow follow-up. A CRM system that nurtures buyers through the 3–6 month cycle and keeps sellers from choosing the faster agent.
What real estate get wrong about crm & tech
Most agents have leads in 4 different places: their phone contacts, a spreadsheet, their brokerage CRM they never update, and their email inbox. There's no system tracking where each prospect is in the buying cycle, no automated follow-up, and no visibility into which marketing dollars produced which closings. When a buyer from 3 months ago is finally ready to tour, the agent has forgotten about them — and the buyer is calling someone who stayed in touch. The agents closing 30+ transactions per year aren't working harder. They have systems that work while they're showing homes.
How ABMG does it differently
We build the CRM infrastructure that turns your contacts into a revenue pipeline. Lead routing ensures every inquiry gets a response within minutes — text acknowledgment, property matches, and a scheduling link. Pipeline stages mirror the real estate buying journey: inquiry → qualification → active search → showing → offer → under contract → closed. Automated nurture runs in parallel — market updates, listing alerts, and personal check-ins that keep you top-of-mind during the 3–6 month decision cycle. Past client automation drives referral generation through anniversary touchpoints and neighborhood updates. Marketing attribution connects ad spend to closed transactions so you know exactly which channels produce closings.
CRM setup with real-estate-specific pipeline stages and workflows
Automated lead response ensuring sub-5-minute first contact
Buyer and seller nurture sequences for the full purchase cycle
Past client referral automation with anniversary and market touchpoints
Marketing attribution from first ad click to closed transaction
Custom dashboards showing pipeline, conversion rates, and cost per closing
Speed-to-lead advantage ensuring no inquiry goes unanswered
Higher close rates through systematic 3–6 month nurture
Referral pipeline from past clients receiving consistent follow-up
Full attribution from marketing spend to commission earned
Follow Up Boss and KV Core are the leading real-estate-specific CRMs — they integrate with MLS, major lead sources (Zillow, Realtor.com, Facebook), and support team routing. HubSpot works well for agents who want broader marketing automation beyond real estate. We recommend based on your team size, lead sources, and growth plans.
That's our most common starting point for agents. We import, deduplicate, and segment your contacts by stage (active buyer, past client, sphere, cold lead), then build appropriate automation for each segment. The past client segment alone — receiving automated check-ins and market updates — typically generates listing appointments within the first month.
We build attribution through your CRM: ad platform reports cost per lead, CRM tracks the lead through showings and offers, and we log the closing with commission earned. The result: you see 'Facebook neighborhood ads produced 4 closings this quarter at $380 cost per closing versus Zillow at $1,200 per closing.' That data tells you exactly where to invest more.
How does your marketing stack up?
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6-month minimum engagement · Month-to-month after that · Select clients only