Email & SMS Marketing for Real Estate
Automated nurture sequences close 35% more deals — because the agent who stays in touch during the 3–6 month buying cycle wins the commission.
The Problem
What real estate get wrong about email & sms
Most real estate leads take 3–6 months to convert, but the average agent gives up after 2 weeks. The result: thousands of dollars spent generating leads that get one phone call, maybe a text, and then nothing. Meanwhile, 25% of past clients would send you a referral if you simply stayed in touch — but most agents have no systematic follow-up after closing. The CRM has hundreds of contacts. The email list sits untouched. Every month, potential commissions evaporate because nobody's nurturing the pipeline.
Our Approach
How ABMG does it differently
We build lifecycle email and SMS automation designed for real estate's long buying cycle. New leads enter a nurture sequence that provides value for 3–6 months — market updates, neighborhood insights, buying/selling guides, and gentle check-ins. The system adapts based on engagement: active openers get more frequent touchpoints, cold leads get re-engagement campaigns. Past client follow-up runs on autopilot — anniversary emails, market updates for their neighborhood, and seasonal check-ins that keep you top-of-mind for referrals. SMS works alongside email for time-sensitive communications: new listings, price drops, and open house invitations. Every sequence tracks through to showings and closings.
What We Deliver
- ✓
Buyer lead nurture sequence for 3–6 month buying cycles
- ✓
Seller lead nurture with market data and home valuation touchpoints
- ✓
Past client follow-up automation driving referral generation
- ✓
Market update email campaigns with local data and agent commentary
- ✓
SMS integration for time-sensitive listing alerts and open houses
- ✓
Revenue attribution reporting tied to showings and closed transactions
What You Can Expect
35% higher close rate through systematic lead nurture over buying cycle
Referral generation from past clients who receive consistent follow-up
Lead reactivation revenue from database contacts who went cold
Direct communication channel independent of portal algorithms
Other Services for Real Estate
Email & SMS for Other Industries
Frequently Asked Questions
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