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Unify your customer data across channels. Know who your best customers are, what they buy, and when they're about to churn — before it happens.
What retail & e-commerce get wrong about crm & tech
Most retailers have customer data scattered across 5+ platforms: Shopify, email provider, social media, Google Analytics, POS system, and maybe a loyalty platform. None of these systems talk to each other, so you can't answer basic questions: Who are our top 100 customers? Which acquisition channel produces the highest LTV customers? When did our best customer last purchase, and are they at risk of churning? Without unified customer data, every marketing decision is a guess. You're emailing one-time buyers the same as VIPs, running retention campaigns for customers who just purchased, and unable to calculate the true ROI of any marketing channel.
How ABMG does it differently
We build the customer data infrastructure that gives you a single view of every customer across every channel. E-commerce platform data (Shopify, WooCommerce) connects to your email/SMS platform for automated lifecycle marketing. POS data from physical locations merges with online data for true omnichannel customer profiles. Customer segmentation is automated: VIPs (top 20% by spend), at-risk (no purchase in 60+ days), new (first purchase within 30 days), and lapsed (no purchase in 90+ days). Marketing attribution tracks every channel to LTV — not just first purchase, but the total customer value over time. The result: you know exactly which channels produce your most valuable customers and can allocate budget accordingly.
Unified customer database connecting e-commerce, email, POS, and analytics
Automated customer segmentation (VIP, new, at-risk, lapsed)
Marketing attribution tracking channels to customer lifetime value
Omnichannel customer profiles for physical + digital retail
Custom dashboards showing LTV, retention rates, and segment performance
Team training on customer data-driven marketing decisions
Single customer view unifying online and offline purchase behavior
Automated segmentation enabling targeted campaigns by customer value
Marketing attribution tied to LTV, not just first-purchase revenue
Data-driven decisions on channel investment and retention spending
Klaviyo for most e-commerce businesses — it's purpose-built for retail with deep Shopify integration, automated segmentation, and revenue attribution. For omnichannel retailers with physical stores, we evaluate platforms like HubSpot or custom CDP solutions that can merge POS and online data. The platform choice depends on your tech stack, catalog size, and whether you have physical locations.
We connect your POS system to your e-commerce and email platforms using customer identifiers — typically email address. When a customer who bought online visits your physical store and provides their email at checkout, the systems merge their purchase history into one profile. This enables true omnichannel marketing: the customer who bought a shirt online gets an email about matching pants that just arrived in-store near them.
Customer lifetime value (LTV) and its components: purchase frequency, average order value, and retention duration. A customer who buys once for $50 is worth $50. A customer who buys 4 times per year at $60 for 3 years is worth $720. Your CRM should tell you which acquisition channels produce the $720 customers so you can invest more there and stop spending on channels that only produce one-time buyers.
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