CRM & Tech for Retail & E-Commerce
Unify your customer data across channels. Know who your best customers are, what they buy, and when they're about to churn — before it happens.
The Problem
What retail & e-commerce get wrong about crm & tech
Most retailers have customer data scattered across 5+ platforms: Shopify, email provider, social media, Google Analytics, POS system, and maybe a loyalty platform. None of these systems talk to each other, so you can't answer basic questions: Who are our top 100 customers? Which acquisition channel produces the highest LTV customers? When did our best customer last purchase, and are they at risk of churning? Without unified customer data, every marketing decision is a guess. You're emailing one-time buyers the same as VIPs, running retention campaigns for customers who just purchased, and unable to calculate the true ROI of any marketing channel.
Our Approach
How ABMG does it differently
We build the customer data infrastructure that gives you a single view of every customer across every channel. E-commerce platform data (Shopify, WooCommerce) connects to your email/SMS platform for automated lifecycle marketing. POS data from physical locations merges with online data for true omnichannel customer profiles. Customer segmentation is automated: VIPs (top 20% by spend), at-risk (no purchase in 60+ days), new (first purchase within 30 days), and lapsed (no purchase in 90+ days). Marketing attribution tracks every channel to LTV — not just first purchase, but the total customer value over time. The result: you know exactly which channels produce your most valuable customers and can allocate budget accordingly.
What We Deliver
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Unified customer database connecting e-commerce, email, POS, and analytics
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Automated customer segmentation (VIP, new, at-risk, lapsed)
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Marketing attribution tracking channels to customer lifetime value
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Omnichannel customer profiles for physical + digital retail
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Custom dashboards showing LTV, retention rates, and segment performance
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Team training on customer data-driven marketing decisions
What You Can Expect
Single customer view unifying online and offline purchase behavior
Automated segmentation enabling targeted campaigns by customer value
Marketing attribution tied to LTV, not just first-purchase revenue
Data-driven decisions on channel investment and retention spending
Other Services for Retail & E-Commerce
CRM & Tech for Other Industries
Frequently Asked Questions
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