Performance Marketing
Paid Advertising for Real Estate
Generate qualified buyer and seller leads through hyperlocal campaigns that respect Fair Housing — and outperform the portal leads you're overpaying for.
The Problem
Real estate agents pour money into Zillow, Realtor.com, and Homes.com leads that close at 1–3% because every agent in the zip code is getting the same names. Meanwhile, Facebook and Instagram lead ads — the primary channel for real estate — generate leads at $30–$120 CAC when run properly. The problem is most agents run broad 'dream home' campaigns with no geographic precision, no lead nurturing infrastructure, and no way to track which ad dollars produced which closings. With a 4-month average sales cycle, agents give up on leads after 2 weeks and blame the platform instead of the follow-up.
Our Approach
We build hyperlocal paid campaigns that target buyers and sellers in specific neighborhoods, price ranges, and life stages — not broad metro areas. Facebook and Instagram lead ads capture prospects with neighborhood-specific creative (market updates, new listings, just-sold proof). Google Ads targets high-intent searches like 'homes for sale in [neighborhood]' and 'best realtor in [city].' Every lead enters a CRM-integrated nurture system designed for the 3–6 month buying cycle, because the agent who stays in touch wins. Full attribution tracks every lead from ad click through showing to closing, so you see cost per closed transaction — not cost per form fill.
What We Deliver
Hyperlocal Facebook/Instagram lead campaigns by neighborhood and price range
Google Ads campaigns targeting high-intent buyer and seller searches
Fair Housing compliant ad creative and targeting architecture
CRM integration with automated lead nurture for 3–6 month buying cycles
Listing promotion campaigns for seller clients
Monthly reporting tied to showings scheduled and transactions closed
What You Can Expect
Consistent lead flow reducing dependence on $200–$600 portal leads
Lower cost per closed transaction through hyperlocal targeting
Full attribution from ad spend to closed deals and commission earned
Nurture system that converts the 80% of leads other agents abandon
Compliance
All campaigns comply with Fair Housing Act requirements. No targeting by race, color, national origin, religion, sex, familial status, or disability. Special Ad Category designation applied to all housing ads on Meta platforms.
Other Services for Real Estate
Paid Advertising for Other Industries
Frequently Asked Questions
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