CRM & Tech for Restaurants & Hospitality
Know your guests by name, not by table number. A tech stack that turns walk-ins into regulars and one-time guests into loyal advocates.
The Problem
What restaurants & hospitality get wrong about crm & tech
Most restaurants have zero customer data beyond their reservation platform. They don't know how often a guest visits, what they typically order, when their birthday is, or when they stopped coming. Hotels have PMS data but it's siloed — guest history doesn't connect to marketing, loyalty doesn't integrate with direct booking, and there's no system to identify high-value guests before they arrive. Without guest intelligence, every customer interaction starts from scratch. The restaurant treats a 50-visit regular the same as a first-timer. The hotel doesn't know the returning guest prefers a high floor until they complain.
Our Approach
How ABMG does it differently
We build guest intelligence systems that turn anonymous transactions into meaningful relationships. For restaurants: reservation platform data, POS data, WiFi capture, and loyalty program data merge into a single guest profile showing visit frequency, average spend, preferred dining times, and special occasions. For hotels: PMS data connects to marketing automation so pre-arrival communications are personalized, VIP guests are flagged for staff, and post-stay follow-up reflects the actual experience. Marketing attribution connects ad spend to guest visits and bookings so you know which campaigns fill tables and rooms — not just which ones get clicks. Loyalty program infrastructure captures guest data that would otherwise be lost to anonymous cash transactions.
What We Deliver
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Guest CRM integrating reservation, POS, WiFi, and loyalty data
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Guest profiles with visit history, spend patterns, and preferences
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VIP guest identification and staff alert system
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Marketing attribution from ad campaigns to actual guest visits
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Loyalty program infrastructure for data capture and retention
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Custom dashboards showing guest lifetime value and retention metrics
What You Can Expect
Unified guest profiles replacing disconnected transaction data
VIP recognition improving experience for highest-value guests
Marketing attribution tying ad spend to actual covers and bookings
Loyalty program driving measurable increase in visit frequency
Other Services for Restaurants & Hospitality
CRM & Tech for Other Industries
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