Email & SMS Marketing for Restaurants & Hospitality
Loyalty emails drive 20–30% of repeat revenue. Turn first-time guests into regulars and one-time visitors into direct bookers.
The Problem
What restaurants & hospitality get wrong about email & sms
Most restaurants have no email list at all — they've never captured guest contact information and have zero ability to communicate directly with people who've eaten there. Hotels have guest data but only use it for post-stay surveys and generic newsletters. Meanwhile, loyalty and retention emails drive 20–30% of repeat revenue in hospitality, and automated birthday and anniversary campaigns see the highest open rates in any industry. Every guest who walks through your door or books a room is a potential repeat customer — but without a direct communication channel, you're hoping they remember you next time instead of making sure they do.
Our Approach
How ABMG does it differently
We build email and SMS programs that turn one-time guests into loyal regulars and direct bookers. For restaurants: a simple list-building system (WiFi capture, reservation confirmation opt-in, loyalty signup) creates the foundation. Automated campaigns drive repeat visits: weekly specials, seasonal menu announcements, birthday offers, and re-engagement for guests who haven't visited in 60 days. For hotels: pre-arrival sequences build anticipation and upsell amenities. Post-stay sequences request reviews, promote direct rebooking with loyalty incentives, and nurture guests through seasonal promotional campaigns. SMS works for time-sensitive promotions: tonight's chef special, last-minute room availability, and reservation confirmations.
What We Deliver
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Email list building strategy via WiFi capture, reservations, and loyalty
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Automated loyalty campaigns driving repeat visits and direct bookings
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Birthday and anniversary offers with highest open rates in any industry
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Re-engagement sequences for guests who haven't visited in 60+ days
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Seasonal and event promotional campaigns aligned to your calendar
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Revenue attribution reporting tied to repeat visits and direct bookings
What You Can Expect
20–30% of revenue driven by loyalty and retention email programs
Growing email list creating a direct communication channel you own
Higher repeat visit frequency through systematic guest follow-up
Direct booking revenue reducing OTA commission dependency for hotels
Other Services for Restaurants & Hospitality
Email & SMS for Other Industries
Frequently Asked Questions
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