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Fill empty tables and book more rooms through hyperlocal campaigns that drive foot traffic — not just Instagram likes.
What restaurants & hospitality get wrong about paid advertising
Restaurants and hotels face a unique paid advertising challenge: the decision is often made within hours, not weeks. Someone searching 'best Italian restaurant near me' at 6 PM is choosing dinner in the next 30 minutes. Hotels compete with OTAs (Expedia, Booking.com) that spend millions on Google Ads. Most independent restaurants either don't run ads at all or waste money on broad campaigns that target 'food lovers' in a 50-mile radius. Hotels overspend on brand terms while OTAs capture the discovery searches. The result: empty tables on Tuesday nights, rooms sold at OTA-discounted rates, and no owned customer acquisition channel.
How ABMG does it differently
We build hyperlocal, intent-driven campaigns that capture customers at the moment of decision. For restaurants: Google Ads targets real-time searches ('restaurants open now,' 'best brunch near [area]') while Meta campaigns build awareness with mouth-watering food content targeting people within a 5–10 mile radius. For hotels: Google Ads captures high-intent travel searches, retargeting brings back visitors who browsed but didn't book, and Meta campaigns promote packages and events to drive direct bookings at full margin. Every campaign tracks to actual visits and bookings — not vanity metrics. Location-targeted promotions fill slow periods (Tuesday prix fixe, weeknight hotel packages) to smooth revenue.
Hyperlocal Google Ads targeting real-time dining and travel searches
Meta campaigns with food/property photography for local awareness
Slow-period promotional campaigns to fill Tuesday-Thursday gaps
Retargeting campaigns for website visitors who didn't book or reserve
Google Business Profile ad integration for map-based discovery
Monthly reporting tied to reservations, covers, and direct bookings
Measurable increase in covers and reservations from ad-driven traffic
Slow-period revenue improvement through targeted promotional campaigns
Direct bookings reducing dependency on OTAs and third-party platforms
Lower customer acquisition cost through hyperlocal targeting ($15–$60 CAC)
Most independent restaurants see strong results at $1,500–$5,000/month in ad spend. The key isn't budget size — it's targeting precision. A $2,000 budget targeting people within 5 miles who searched 'dinner near me' tonight outperforms a $10,000 budget targeting 'food lovers' across the metro area. We start conservative, measure cost per reservation, and scale what works.
They complement each other. Google Maps shows your listing for free. Google Ads puts you at the top of search results for high-intent queries. Meta ads build awareness before someone even starts searching — when they're scrolling at 5 PM and your food content makes them say 'let's go there tonight.' The combination of organic presence (Maps, Yelp) plus paid reach (Ads, Meta) drives more covers than either alone.
Direct booking campaigns on Google and Meta offer guests a 'best price guarantee' or value-add (free upgrade, breakfast included) for booking direct. Retargeting catches visitors who priced on OTAs and nudges them to your website. Over time, shifting 10–20% of bookings from OTA to direct saves 15–25% in commission fees per booking. That savings alone often pays for the ad spend.
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