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Performance Marketing

Paid Advertising for Restaurants & Hospitality

Fill empty tables and book more rooms through hyperlocal campaigns that drive foot traffic — not just Instagram likes.

Real Google Ads dashboard from a NJ roofing account: 196 conversions at $197 each over 90 days
NJ roofing account · Google Ads90 days
What restaurants & hospitality get wrong about paid advertising

The Problem

Restaurants and hotels face a unique paid advertising challenge: the decision is often made within hours, not weeks. Someone searching 'best Italian restaurant near me' at 6 PM is choosing dinner in the next 30 minutes. Hotels compete with OTAs (Expedia, Booking.com) that spend millions on Google Ads. Most independent restaurants either don't run ads at all or waste money on broad campaigns that target 'food lovers' in a 50-mile radius. Hotels overspend on brand terms while OTAs capture the discovery searches. The result: empty tables on Tuesday nights, rooms sold at OTA-discounted rates, and no owned customer acquisition channel.

How ABMG does it differently

Our Approach

We build hyperlocal, intent-driven campaigns that capture customers at the moment of decision. For restaurants: Google Ads targets real-time searches ('restaurants open now,' 'best brunch near [area]') while Meta campaigns build awareness with mouth-watering food content targeting people within a 5–10 mile radius. For hotels: Google Ads captures high-intent travel searches, retargeting brings back visitors who browsed but didn't book, and Meta campaigns promote packages and events to drive direct bookings at full margin. Every campaign tracks to actual visits and bookings — not vanity metrics. Location-targeted promotions fill slow periods (Tuesday prix fixe, weeknight hotel packages) to smooth revenue.

What We Deliver

  • Hyperlocal Google Ads targeting real-time dining and travel searches

  • Meta campaigns with food/property photography for local awareness

  • Slow-period promotional campaigns to fill Tuesday-Thursday gaps

  • Retargeting campaigns for website visitors who didn't book or reserve

  • Google Business Profile ad integration for map-based discovery

  • Monthly reporting tied to reservations, covers, and direct bookings

What You Can Expect

  • Measurable increase in covers and reservations from ad-driven traffic

  • Slow-period revenue improvement through targeted promotional campaigns

  • Direct bookings reducing dependency on OTAs and third-party platforms

  • Lower customer acquisition cost through hyperlocal targeting ($15–$60 CAC)

Other Services for Restaurants & Hospitality

Frequently Asked Questions

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