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Google Shopping, Meta catalog ads, and retargeting campaigns that turn browsers into buyers — and first-time buyers into repeat customers.
What retail & e-commerce get wrong about paid advertising
Retail paid advertising is a game of margins: you're paying to acquire a customer whose first purchase might only be $50–$100. If your campaigns aren't precisely targeted, your CAC exceeds your first-order profit and the unit economics collapse. Most retailers run broad campaigns that generate traffic but not profitable traffic. Google Shopping feeds aren't optimized, so products show up for irrelevant searches. Meta ads target 'interested in shopping' audiences that are too broad to convert. Retargeting — which drives 30–40% of e-commerce revenue — is either not running or running with stale creative showing products the customer already bought. Meanwhile, inventory changes daily, seasonal timing is critical, and most agencies treat retail like every other vertical.
How ABMG does it differently
We build retail ad campaigns around the metrics that matter: ROAS, cost per acquisition, and customer lifetime value. Google Shopping campaigns use optimized product feeds with compelling titles, competitive pricing visibility, and negative keyword management to prevent wasted spend on irrelevant searches. Meta catalog ads dynamically serve your product inventory to audiences based on browsing behavior, purchase history, and lookalike modeling. Retargeting is the linchpin — abandoned cart sequences, browse abandonment, and cross-sell campaigns drive the 30–40% of revenue most retailers leave on the table. Seasonal campaign calendars ensure you're ramping spend before Black Friday, not scrambling the week of. Every campaign tracks to revenue and ROAS, not impressions.
Google Shopping campaign management with optimized product feeds
Meta catalog ads with dynamic product retargeting
Abandoned cart and browse abandonment retargeting sequences
Seasonal campaign calendar (Black Friday, holidays, key retail moments)
Cross-sell and upsell campaigns targeting existing customers
Monthly reporting tied to ROAS, cost per acquisition, and revenue
Profitable customer acquisition through precisely targeted campaigns
30–40% revenue recovery through retargeting and abandoned cart campaigns
Seasonal revenue peaks captured through planned campaign calendars
Full attribution from ad spend to revenue by product and campaign
Healthy retail ROAS ranges from 3X–8X depending on margins and average order value. Higher-margin products (apparel, beauty, specialty goods) typically achieve 5X+. Lower-margin or commodity products need tighter targeting to maintain profitability. We set ROAS targets based on your specific margin structure and work backward to determine sustainable CAC at each product price point.
Retargeting drives 30–40% of e-commerce revenue in well-run advertising programs. The math is simple: 97% of first-time visitors leave without purchasing. Retargeting brings back the 3–5% who were most interested — at a fraction of the cost of acquiring a new visitor. Abandoned cart retargeting alone can recover 10–15% of lost revenue. If you're not running retargeting, you're paying to acquire visitors and then abandoning them.
Both, with different roles. Google Shopping captures high-intent buyers actively searching for your products — they know what they want and are comparing prices. Meta ads build awareness and drive discovery — they put your products in front of people who didn't know they wanted them yet. Google typically has higher conversion rates but higher CPC. Meta has lower CPC but needs stronger creative to convert. The combination maximizes both intent-based and discovery-based revenue.
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