Paid Advertising for Retail & E-Commerce

Retail paid advertising is a game of margins: you're paying to acquire a customer whose first purchase might only be $50–$100. If your campaigns aren't precisely targeted, your CAC exceeds your first-order profit and the unit economics collapse. Most retailers run broad campaigns that generate traffic but not profitable traffic. Google Shopping feeds aren't optimized, so products show up for irrelevant searches. Meta ads target 'interested in shopping' audiences that are too broad to convert. Retargeting — which drives 30–40% of e-commerce revenue — is either not running or running with stale creative showing products the customer already bought. Meanwhile, inventory changes daily, seasonal timing is critical, and most agencies treat retail like every other vertical.

We build retail ad campaigns around the metrics that matter: ROAS, cost per acquisition, and customer lifetime value. Google Shopping campaigns use optimized product feeds with compelling titles, competitive pricing visibility, and negative keyword management to prevent wasted spend on irrelevant searches. Meta catalog ads dynamically serve your product inventory to audiences based on browsing behavior, purchase history, and lookalike modeling. Retargeting is the linchpin — abandoned cart sequences, browse abandonment, and cross-sell campaigns drive the 30–40% of revenue most retailers leave on the table. Seasonal campaign calendars ensure you're ramping spend before Black Friday, not scrambling the week of. Every campaign tracks to revenue and ROAS, not impressions.