Email & SMS Marketing for Retail & E-Commerce
Email and SMS drive 30–40% of e-commerce revenue. Build the retention engine that turns one-time buyers into repeat customers on autopilot.
The Problem
What retail & e-commerce get wrong about email & sms
Most retailers spend 80% of their marketing budget acquiring new customers and 20% retaining them — when the math says it should be the opposite. A repeat customer costs 5–7X less to convert than a new one and spends 67% more per order. Yet most e-commerce businesses have no automated welcome sequence, no abandoned cart recovery, no post-purchase follow-up, and no win-back campaigns for lapsed customers. Physical retailers are even worse — they have no customer email list at all. The result: one-time buyers who never return, abandoned carts worth 70% of potential revenue, and zero systematic retention. Email and SMS consistently deliver $36–$42 per dollar spent in retail, making it the single highest-ROI channel available.
Our Approach
How ABMG does it differently
We build the retention engine that turns single purchases into customer relationships. Welcome sequences introduce new subscribers to your brand story, best sellers, and unique value proposition — converting email subscribers into first-time buyers. Abandoned cart recovery (email + SMS) fires within 1 hour with the specific items left behind, recovering 10–15% of lost revenue. Post-purchase sequences drive reviews, cross-sells, and repeat purchases at strategic intervals. Win-back campaigns re-engage customers who haven't purchased in 60–90 days. VIP segmentation identifies your top 20% of customers by spend and treats them differently. Every sequence is tracked to revenue — not opens, not clicks, but dollars generated per email sent.
What We Deliver
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Welcome sequence converting subscribers into first-time buyers
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Abandoned cart recovery via email and SMS within 1 hour
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Post-purchase sequences driving reviews, cross-sells, and repeat orders
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Win-back campaigns for customers inactive 60–90 days
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VIP segmentation and exclusive campaigns for top 20% customers
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Revenue attribution reporting showing dollars generated per email/SMS
What You Can Expect
30–40% of total revenue driven by email and SMS retention programs
10–15% abandoned cart revenue recovery through automated sequences
Higher customer lifetime value through systematic repeat purchase nurture
$36–$42 return per dollar spent on email — highest ROI channel in retail
Other Services for Retail & E-Commerce
Email & SMS for Other Industries
Frequently Asked Questions
How much revenue should email generate for an e-commerce business?
Well-run e-commerce email programs drive 30–40% of total revenue. If you're below 15%, there's significant untapped potential. The revenue comes from two sources: automated flows (welcome, abandoned cart, post-purchase, win-back) which run 24/7, and campaigns (sales, new arrivals, seasonal promotions) which drive periodic spikes. Automated flows typically generate 40–60% of email revenue with zero ongoing effort.
How quickly should abandoned cart emails be sent?
The first abandoned cart email should fire within 1 hour — conversion rates drop dramatically after 4 hours. A typical sequence: email 1 at 1 hour (reminder with product images), SMS at 2 hours (short nudge with link), email 2 at 24 hours (social proof or urgency), email 3 at 72 hours (incentive if needed — free shipping or small discount). This sequence recovers 10–15% of abandoned carts on average.
Is SMS marketing worth it for retail, or is email enough?
SMS is the highest-engagement channel in retail: 98% open rates, 45% click-through rates, and immediate action. It works best for time-sensitive communications — flash sales, abandoned cart nudges, back-in-stock alerts, and shipping updates. Email handles the heavy lifting (storytelling, product education, long-form promotions). SMS provides the urgent nudge. Together, they outperform either channel alone by 25–30%.
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