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Reactivate dormant patients, reduce no-shows by 30–40%, and build a direct communication channel your practice fully controls.
What healthcare & med spas get wrong about email & sms
Most healthcare practices have hundreds or thousands of past patients sitting in their EHR or CRM with no follow-up, no recall system, and no reactivation campaigns. These are patients who already trust you — the lowest-cost appointments in your pipeline — and they're going to competitors who stay in touch. Meanwhile, no-shows cost practices 3–14% of revenue, and there's no automated system to fill those gaps. The patient data is sitting there; it's just not being used.
How ABMG does it differently
We build HIPAA-compliant email and SMS automation that turns your patient database into a revenue engine. Appointment reminders reduce no-shows by 30–40%. Recall campaigns bring back patients who haven't visited in 6–12 months for annual checkups, new treatment options, and seasonal procedures. Treatment-specific nurture sequences educate patients about additional services they qualify for — turning a single procedure into a long-term relationship. Every communication is tracked to booked appointments, so you see exactly which campaigns fill your schedule.
HIPAA-compliant email and SMS automation architecture
Appointment reminder sequences reducing no-shows by 30–40%
Patient reactivation campaigns for 6–12 month lapsed patients
Treatment-specific nurture sequences for upsell and cross-sell
Seasonal campaign calendar aligned to procedure demand cycles
Revenue attribution reporting by campaign and treatment type
Patient reactivation revenue from your existing database within the first month
30–40% reduction in no-show rates through automated reminders
Higher patient lifetime value through treatment nurture and recall
Direct communication channel independent of social media algorithms
Compliance
All email and SMS campaigns designed within HIPAA guidelines. No protected health information included in marketing messages. Patient consent required for marketing communications. Unsubscribe mechanism on every message.
Yes, when done correctly. The key is never including protected health information (PHI) in marketing emails. We send treatment education, appointment reminders, and seasonal promotions — not medical records or test results. All platforms we use have BAAs (Business Associate Agreements) in place.
We segment your patient database by last visit date, treatment history, and demographics. Then we build targeted reactivation sequences: 'It's been 6 months since your last visit — here's what's new' campaigns that feel personal, not spammy. Reactivation is the highest-ROI channel in healthcare because these patients already trust you. The first campaign typically generates appointments within the first week.
Not if they're relevant. We follow the 10:1 rule — 10 educational or helpful emails for every promotional one. Health tips, seasonal wellness reminders, new treatment announcements, and appointment recalls feel like a benefit, not a burden. Our healthcare clients see unsubscribe rates well below 0.5%.
How does your marketing stack up?
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6-month minimum engagement · Month-to-month after that · Select clients only